Instagram is available to everyone and is currently a fundamental tool in the rapid dissemination of content about the products and services of the different brands that have seen in the influencers an access to carry out their promotional objective.
These are some of the main trends in 2019.
1- The ‘Stories’, more present than ever
Every day the traffic generated by users on Instagram is increasing. The aim is to prioritize personal content and publications that adapt to this trend are those that will have the best chance of being viewed.
The increase in the creation of emotional content means that around 400 million people watch new stories daily.
stories are an easy, fast and fun way to provide visibility to your brand and interact with the rest of the users who follow you. As Instagram is a platform where it is cheap to advertise, it is a “plot” to be exploited today.
2- Influencer marketing with authenticity
In 2019, authenticity is expected to be a marketinian trend on Instagram, that is, the public has realized that behind all this aesthetic perfection are sponsored posts, which is why influencers are expected to show more transparency, closeness and authenticity.
Thinking about a long-term relationship between the brand and the influencer is vital for this, in fact, some companies make the influencer indirectly become your brand ambassador.
The objective is for the client to increase memories with the brand, associating the influencer with it, achieving a safe bet.
3- Nano influencers
Bigger doesn’t always mean better. Currently, many brands prefer to work with micro-influencers, those who have a follower range of less than 100,000.
According to several studies by Hello society and Markerly, influencers with fewer followers have a higher participation rate. These companies noticed a drop in engagement rate the larger the audience.
This makes working with small accounts cheaper and more effective at the same time, so not only do nano-influencers benefit from small audiences, but micro brands increase their participation and can generate millions of dollars in revenue with small teams, thanks to the effectiveness of ‘high design’ and the very low cost of acquiring customers on social networks.
4- Increase in purchases
The development of specific shopping applications forInstagram will make it even easier to buy products from brands and influencers. Brands will now use Instagram as a conversion channel.
Monitoring the return on investment (ROI) will be key in 2019 to track income from individual Instagram posts and stories and thus be able to check which content generates an increase in the number of sales.
In this way, brands begin to optimize their marketing to see the best time to publish.
If you want to see your business grow, a good marketing strategy on Instagram that allows you to organize, plan, optimize content and analyze results.
5- Increase and improvement in private conversations with ‘Instagram Direct’
Instagram Direct has been transformed into an application that has gone from offering the possibility of exchanging text messages to being a group chat platform, becoming another option to traditional Whatsapps or Messengers.
Sharing stories, tagging, publishing, makes private conversations flow more easily, and not just for individual users, companies also realize this. Therefore, it is expected that this year Instagram will continue to develop new functions for Direct in which companies can respond to their customers’ direct messages in a simpler way and do not have to depend on the use of the mobile phone as they have always done before.
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