Does publishing and barely getting likes on your posts sound familiar to you? Don’t know how to capture the attention of your followers? Do you want to improve engagement on Instagram?
Don’t give up and don’t do like the rest. The vast majority of small and medium-sized businesses abandon their company profile a few months after opening it due to having few interactions.
What is engagement on Instagram?
Engagement on Instagram, like on other networks, is the degree of loyalty that your users have. In other words, the commitment of followers to your brand.
What data tells us this? The number of fans, followers, reactions or comments that our photographs, videos, content, stories and images have.
Be careful! Your mission should not focus on increasing the number of likes, but on creating a loyal community around your brand.
On the other hand, measuring engagement is essential to verify that our strategy is on the right track.
Formula to calculate Instagram engagement
To calculate the engagement of the content on the Instagram profile there are three formulas. It will depend on whether you want to measure the number of publications, videos or stories.
Each one is calculated following different parameters such as number of likes, views, comments…
Posts: Likes + Comments ÷ (Number of followers) X 100
Videos: Views + Likes + comments ÷ (number of followers) X 100
Stories: Views + comments ÷ (number of followers) X 100
6 Tips to improve engagement at no cost
Seductive profile
Would you go on your first date with that special person undressed? No, right? Before going to the meeting, be sure to get ready and dress in the clothes that best suit you.
Then why don’t you do the same with your business profile on Instagram? Take care of it and attract your future fans with an attractive image and a description that they will fall in love with.
With this simple step, you will ensure that your brand does not go unnoticed and users want to have you among their followers.
Featured?
The highlights, as in Twitter with the tweet pinned, make it possible for a story not to disappear. Select those with relevant content and more views and interactions.
It’s a good way for a new follower to know what we’ve shared over time.
Give it a more professional touch by placing a cover and a name. Thus, we will give clues to our visitors as to what appears.
Advantages of Stories
The Instagram stories are the most popular on the internet. There is no user who has resisted this functionality.
Its success lies in the fact that you can upload small videos, photographs, use stickers, add gifs or music, use masks, chat… With the peculiarity of fading after 24 hours.
How can you get the most out of it for your business? For example, recording the interior of your premises so that followers know it.
You can also promote content that provides useful information or published posts in the profile. Or even upload videos explaining what your products or services are.
In this way, you will show the human side of your company by publicly showing the daily life of your workers.
Gain popularity with product videos
Videos are key content in the selfie network. We have already seen previously that we can upload them in stories with a maximum duration of 15 seconds.
However, there is the possibility of publishing recordings on our profile or on IGTV. On this occasion, I am going to focus on the videos of the publications.
Why is it important to upload videos? One of the reasons is to make users stay longer watching it. It’s great, since the Instagram algorithm values it positively.
In addition, the recordings have more interactions and attract the attention of fans. Large companies are increasingly incorporating videos into their marketing strategy
Spread love (likes) on Instagram
Giving likes is one of the practices that brands do the least. I don’t know if it’s a matter of privacy or because they’re only focused on their profiles.
However, an opportunity to engage their fans with the brand is missed. With these actions, users feel loved by companies.
Before you go crazy to like the profiles of your Instagram followers, I suggest you keep the following in mind:
- Avoid giving photos in which minors appear. Your privacy must be safeguarded, even if the profile is private.
- Click onimages of landscapes, sunsets, beaches, decorations, cute videos…
Quality photographs
Instagram is among the social networks in which the quality of visual content is essential.
For this reason, I cannot understand how there are businesses in which this is taken lightly. I have seen posters published for offers or raffles where the design is conspicuous by its absence.
In the case of photographs, no blurry or pixelated images. What’s more, the app punishes you and prevents you from promoting it due to its low definition.
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