We live in a globalized world where it is important that your company or brand is well positioned on social networks, but it is equally important to know, in an increasingly competitive market, what customers think about you.
The presence on LinkedIn can always be improved. This social network has become a perfect platform where the user, whether a company or individual, can create a professional network of contacts.
With adequate monitoring of this application you can understand the distinctions and evaluate the performance of your business, since this technique allows you to better understand customers or other users and apply good marketing strategies.
Today we have very good tools to monitor our social networks, but in this case, we want to show two applications to measure the impact of your LinkedIn page. The goal is to help companies and individual users improve marketing through metrics and analysis.
Sprout Social
Established in 2010 and headquartered in Chicago, Sprout Social has become an application with a large portfolio of clients who want to monitor their social networks. Positioning itself as one of the leaders in this field, this tool offers us statistics and monitoring of pages or profiles that we have.
Sprout Social not only provides a social media management or customer service service, but also offers data for the user to direct their marketing strategy. It does this through the preparation of reports.
Among the platform’s many partnerships is LinkedIn Company Page Partner. This data can contain everything from group reports to task performance, as well as social network monitoring.
Its interface is easy to understand, and the reports it shows us are very complete and are presented visually. Ideally, the account in this application should be associated with Google Analytics to obtain more information.
This tool has three types of subscription (Standard, Professional and Advanced) that offer different services to the user, since if you increase the plan there are better benefits. One thing to keep in mind is the rate increase as we increase the conditions.
Metricool
This platform has various functionalities. It is a tool that is used to analyze, manage and measure the success of all your content and digital campaigns on social networks and accounts.
The application also offers the creation of reports, with the characteristics that they are customizable to the user’s taste, they are also easy to compress and include all the metrics in a document.
These professional reports can be downloaded in PDF format and in slides, making them ideal for presenting your strategy results to your clients or partners. The waiting time is also short, just five minutes and you can save your document, send it by mail or print it.
Metricool allows the creation of templates with a great, very visual design, incorporating easy-to-decipher graphics.
In the case of LinkedIn, the information this application offers is the growth of the community, including demographic data (segmented by countries and cities). It also analyzes your profile interactions, showing the reach of the page and also provides the articles ordered by the metric that the user prefers.
You can start using it for free, although with limitations. For this reason, Metricool has two plans plus one Individual, for professionals, and another Brand & Topics, for companies. LinkedIn is not included in the free plan, so if your goal is to be successful on this social network you will have to pay for it.
And you, which one do you choose?
LinkedIn offers a wide variety of opportunities for you to improve your personal brand, but with these applications you will surely be able to get more out of this social network. So, apply all the possibilities that these tools present to create a contact agenda according to your interests.
The social media monitoring market is full of tools that can achieve this purpose, but with these applications your LinkedIn account will achieve satisfactory results to carry out all digital marketing strategies.
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