LinkedIn offers its users a catalog with different accounts, but do you know what types they are? People who use this platform, by joining LinkedIn, can create their personal profile where they include all the information related to the professional world, career or other skills. Many of these members introduce only basic information, but others present it in detail.
By entering you become part of a global network of professionals whose account and profile are free. This basic account is aimed at anyone who wants to create a professional profile, maintain a wide network of valuable contacts, find employment, connect with other professionals in their sector, be aware of news and updates, search and visit other users’ profiles, be part of discussion groups or receive weekly alerts.
The business account is also free, but with the premium profile you can also have two additional departments: employment and products-services. In the first section, the job searches that the entity has published on the platform appear, and in the second, the company can upload information about everything it considers relevant to its target audience.
The majority of LinkedIn consumers are unaware of the basic tools of the platform that a free account provides, so it is recommended that, with a little patience, you learn to master and take full advantage of these functions.
However, this professional social network makes available to members, with free accounts, paid plans that provide them with some specific skills in using LinkedIn, for a specific purpose.
With premium accounts, LinkedIn offers you different options. They are aimed at people looking for jobs, recruiters, experts who want to get more out of this platform or sales professionals. Let’s remember that this social network is also a business.
LinkedIn offers users who want to upgrade to the premium account the possibility of trying it out for a month. In case you didn’t like what it offers, you have to be careful and control the date on which the trial month expires because, like almost all platforms, the payment is automatically renewed.
The Premium Career account is designed for those users who want to get the position of their dreams; Sales Navigator is aimed at sales professionals on social networks; With Recruiter Lite you will find the perfect candidates faster and build relationships; and with Premium Business, you will enhance your personal brand.
At this point you will be wondering what is the difference between a premium account and a free account? There are several, although it also depends on the different plans and the objectives that the user wants to achieve.
With a premium account you can apply for a job by searching directly on LinkedIn, with the aim of being a user that stands out among the competition. In addition, you have full access to the visits your profile receives, unlike the free account with which you can only see the last five visits.
Another advantage offered by payment plans is that through Inmail messages you can communicate with professionals who not only belong to the first degree, but up to the third. Depending on the premium account chosen, the number of messages to send will be different.
Also with these types of accounts the user will be able to access candidate information, company growth trends and functional area, information related to the job you have applied for and changes in leadership in the companies.
Paying users will have access to LinkedIn Learning. It is a free platform for this type of account, where members can find training courses related, mostly, to the commercial and technological world.
If your work is related to human resources and sales, you use LinkedIn daily, the free version is too small for you and you want to reach more specific profiles, then going premium is an option, but look at the prices first because your pockets may suffer. But if you do not meet these requirements, despite its complexity, the free account will be useful to you, you just need patience and time to learn about all its features.
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