Starting in a business is a hard, long and expensive path. There is no formula to achieve success in a market marked by great competition, but there are books that can help organize and define your main objectives and business strategies.
Businessmen have to take into account that reading is the fundamental axis of knowledge, in addition to being a pleasant entertainment when there is free time. We leave you with these three proposals with which you will surely learn. They are very easy and quick books to read, in addition to having entertaining and useful content.
1. AND THIS CRACK DOES IT SOUND YOU?
This work is an essential guide from Spanish 2.0 experts who will make your work life easier. It is written by Raquel Roca and has the seal of Alienta Editorial (Planeta). Throughout its 304 pages, the reader will be able to bring out the genius within. The book is a compilation of Spanish professionals (social media, digital marketing, startups, leadership) who are an example for people since they have reinvented themselves and have embarked on a successful career. The reader will be able to find the motivation they need, discovering formulas and techniques along the way to achieve their goals.
Raquel Roca has a degree in Journalism from the Complutense University of Madrid, has worked in various media outlets and is currently director of the Master’s Degree in Talent Management in the Digital Era (LaSalle International Graduate School & LIDlearnig). She is also the author ofKnowmads. The workers of the future.
2. THE H
FACTOR
This work presents concepts about change management, development and leadership in an informative and direct way. In addition, it is accompanied by exercises to face the challenges of the business context. It is written by Fernando Botella and has the seal of Alienta Editorial (Planeta). Throughout its 248 pages, the reader will discover a management model to carry out the transformation through the five axes: humanity, humor, humility, tools and skills. It is a book not only designed for professionals but also for teachers and parents.
Fernando Botella has a degree in Biological Sciences and has more than twenty years of management experience. Currently he is dedicated to training and professional development, innovation and organizational transformation processes. As a consultant, he is well versed in leadership techniques and is specialized in neurobiology and neuromanagement. He is also the author of other books: Atrévete and The Force of Illusion, written with the magician Jorge Blass.
3. HOW TO SUCCEED ON SOCIAL NETWORKS
This work shows practical tips and techniques to achieve everything you want on the Internet and get more out of your social networks. It is written by Manuel Moreno and has the seal of Editorial Management (Planeta). Throughout its 360 pages, the reader will be able to discover the tools necessary to use all the profiles and many questions that users ask when starting out on social networks will be answered. In addition, you will learn all the ins and outs behind Facebook, Instagram, LinkedIn or Twitter and learn how to manage them. It is a book aimed at Internet users, with careful and didactic language.
Manuel Moreno has a degree in Journalism from the Complutense University of Madrid and a master’s degree in Journalism from the CEU San Pablo University and El Mundo. He is considered one of the most influential Internet journalists in Spain. He is a social media consultant and founder of Trecebits.com, the first portal on the Internet, social networks and technology; He also collaborates in the media. Author of I also got into trouble on the Internet and The great book of the community manager.
This is the end of the book selection. May they be useful to define your objectives and strengths for your business or career. Enjoy!
This post is also available in: