Having a network of quality contacts on LinkedIn is an essential requirement, since this platform allows you to maintain a relationship with people that would not normally be possible.
When you decide to connect with the right people through LinkedIn, it is possible that job opportunities come to you more easily, so you have to professionally assess which contact can give you something.
Depending on the field in which you operate, your mission will be to think of objectives that bring you closer to quality users on LinkedIn. Although a high network of contacts would be ideal for this platform, in many cases quality is better than quantity and, remember, patience will be your greatest ally, you will not have an optimized network of contacts on LinkedIn overnight.
The value of a good network of contacts is not quantifiable. In addition to connecting with well-known people in our professional field, we also have to project relationships with people who help us with the personal brand, but what does it take to create it?
First of all, you can invite the contacts that you already have in the email. This may seem obvious, but it is necessary to power your network. LinkedIn allows you to upload contacts from other platforms or add any CSV file. It is a simple way to contact people around you, and don’t be afraid of running out of invitations, although make sure they are relevant invitations.
Secondly, connect and use groups with your same affinities. On LinkedIn, groups represent a great business opportunity. They will also help you create a network of valuable contacts, since in them you can find professionals who share your same objectives. These relationships are first or second level, so you can send them messages or invitations to connect.
Thirdly, you can take advantage of in-person company meetings, that is, if you attend events or conferences related to your sector you will meet new people and exchange information and business cards. Take advantage of this data and when you get home, look for them on LinkedIn and send an invitation to connect, probably some profile will be interesting to you and will help you achieve your goals. If you don’t have the opportunity to approach that person you want to contact, no problem, because you can search for their first and last name in the program and from there establish a relationship through LinkedIn searches. It’s also good to look for some common contacts to make your LinkedIn profile more relevant to your professional network. Networking is one of the most effective tools to increase your network of contacts.
Fourth, keep in mind that you can also accept invitations from other users, recruiters or companies to expand your network, but don’t forget that you should do so carefully. You have to be selective when creating your network of contacts, since you must control the quality and of course, it is not mandatory to accept all the invitations, so you decide who does and who does not.
Fifth, use advanced search. This magnificent tool offered by LinkedIn can help us expand our network of contacts strategically. With this option you can filter by search criteria and also combine them to make it more accurate.
Make yourself visible by posting updates regularly. Your contacts’ contacts will be able to see your activity with common profiles.
And as advice, don’t forget to take care of your contacts, it doesn’t help if they are quality if you don’t interact with them or comment on their posts. Feedback is very important on LinkedIn. Just as it is important that the invitations you send are personalized, this way you will be able to differentiate yourself from the rest.
Build a network of valuable contacts on LinkedIn
Having a network of contacts depends on reconnecting and consolidating with people we already knew professionally, and creating new contacts within our sector. Valuable relationships on LinkedIn will help you reinforce your experiences and add points to your reputation.
In addition, having worthwhile first and second degree contacts strengthens your personal brand, which makes you more visible to recruiters or other users and your publications have a greater reach. Don’t forget to add value with your publications, that will help other profiles to invite you to connect and form a great network of contacts.
Limits of the invitation to connect on LinkedIn
Nowadays we do not have an official figure, but when it was known LinkedIn limited requests for connections to a maximum of 3,000. What we can assure is that it has increased a lot. Today your free account allows 100 weekly and 400 monthly invitations. If you use LinkedIn Sales Navigator, you can send up to a maximum of 5,000 invitations per month.
A figure that is confirmed is the limit of 30,000 first-level contacts, which gives you the opportunity to expand your network of contacts by taking your LinkedIn account to another level.
If you send a lot of invitations and they are not accepted, LinkedIn can limit the sending of invitations even more. Remember to withdraw the invitations once an “enlightening” time has passed. If a user hasn’t logged in in a month, it may be a good time to withdraw the request.
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