Subscribe to our Newsletter!” Surely you have read that phrase more than once on any type of website. You may even be subscribed to one. By now, we assume you more or less have a clear idea of what these newsletters are (that’s how they say it in Spanish). But you may not have realized all the advantages it brings for your company. Pay attention!
What is a Newsletter?
This is a newsletter that companies distribute via email with a certain periodicity. The most normal thing is that it only reaches users who have previously subscribed to receive information about the brand. They give their email address in exchange for information of interest about products or services. The most basic information has always been the promotion of new products and offers. However, with the development of inbound marketing, the field has been expanding and more and more uses are being given to the newsletter.
Why is it necessary?
Every company, whether small or giant, needs to communicate with its customers. The newsletter is one of the most effective ways to maintain contact with consumers. It is one of the most powerful tools in marketing, since it was the user who has previously requested that information about the company be sent to them. The client may have offered their data only to benefit from a specific offer, but with that we have already generated a lead with which to start future conversations.
As the user knows that he himself has provided his data, he is not bothered when he receives information about the brand. What’s more, in most cases you will feel grateful to find out from the first hour about the company’s promotions or new products. The newsletter is one of the elements of email marketing with a higher conversion rate, even more than with other communication channels such as social networks. Web traffic intensifies when sending the newsletter, since it is always linked to the brand page. And this, in turn, increases the possibilities of sales, both by new and old customers, creating loyalty.
How to make a newsletter
After seeing everything that the newsletter can do for a company, it is necessary to know how to start a strategy with it.
– Segment the audience by age, sex, interests… In this way, the information the user receives will be personalized and will contain data that interests them.
– Organize shipments so as not to overwhelm subscribers’ inboxes. Sending more than one email a week will cause customer fatigue. The ideal is to send the newsletter on a weekly or monthly basis.
– Being brief is another important point, in addition to using visual content if new or on-sale products are included. Catchy titles and little text and we must never forget the direct links to the website.
– As for design and shipping, there are also tools that are very helpful, especially for novices. Some of the best known are: Mailchimp, Mailrelay and Getresponse.
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