Marketing has always made use of technology to find new ways to give visibility to the company. It has also been in charge of looking for new communication channels with which to connect with customers. The appearance of smartphones opened a new world of possibilities for brands. Every year more companies develop their own applications, both to offer services to the consumer and to manage the company itself.
This growth not only affects large companies, but according to a study carried out by the company Clutch, in 2017 47% of small and medium-sized companies will have their own app.
So that your company is not left behind, it is advisable to keep an eye on what is new in the business world. These are the latest trends in the development of mobile applications for companies.
Mobile applications for companies: trends for 2017
1. Mobile applications for everyone
One of the challenges that brands propose for 2017 is to create applications accessible to anyone. To achieve this, work is being done on the design of interfaces that can be used by people who have some of their limited abilities. If you choose to develop an app for your company, remember that it is important to guarantee its accessibility to all types of users.
2. Mobile payments
2017 was the first year that smartphone browsing surpassed PC browsing. This also implies that consumer habits have changed. For example, more and more people use their mobile phones to buy different products.
If you want to focus your application on sales, you must guarantee that your customers will be able to pay via mobile phone in a simple and secure way.
3. Greater security
The increase in the use of mobile devices has also brought an increase in the number of hackers seeking to attack through these devices. so you should not forget the security of your application.
Most applications have access to a large amount of personal, banking or location data. The rise in cybercriminals has caused app developers to focus on improving security.
4. Cloud technology
Many companies already host all their data in the cloud. This trend will carry over to the applications sector, as a way to increase the security of data for both the company and customers. This will help both you and your clients to store data in a safe place and save costs on data storage.
5. Big Data
Analyzing the data from your app will allow you to better understand the needs of your customers. With all this data you can adapt your company’s decision-making to these needs.
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