E-commerce in Spain is growing more and more. And not only that, users are gradually preferring to use their mobile phone or tablet instead of their computer to make online purchases. This represents a change in the way brands sell, since they have to adapt to the needs and habits of customers. Therefore, now is the time to launch into Stores and sell through an app.
M-commerce takes off in Spain
According to data provided by PwC in its Total Retail 2017 report, 29% of respondents make purchases over the phone. This represents an increase of 11 points compared to the previous year. However, 26% think that mobile websites are difficult to use. One more point in favor of directing sales towards an app whose design is simpler and more direct than on the web.
It is clear that physical stores are not going to disappear. In the end we always trust more in a product that we can see and touch and, above all, pay without fear of being robbed. However, when a user downloads our app, it means that they trust us. If we include advantages in the application (discounts, promotions…) applicable to the physical store, we will have double the chance of selling.
Currently, among the 25 most downloaded applications on Google Play are: Wish (5°), Amazon (14°) and AliExpress (25°). All three are dedicated to electronic commerce and none of them have a physical store, and yet they lead the lists of the companies with the most profits. Amazon has become the giant of online sales, earning 2,371 million dollars in 2016.
Apps allow you to connect with the client
An app aimed at e-commerce is also an important database. The developer can follow user interaction in real time. In this way, it is easier to carry out studies to direct products to the most appropriate audience. Personalization is key to engaging on the Internet. In this way, the customer feels heard by the brand and it offers them what they like most.
It is even easier to analyze our audience when we make sales through it. For payment reasons, it is necessary for the consumer to register in our app. With your registration we obtain a browsing history and we know which products you visit. In addition to having other advantages such as customer loyalty or immediate availability.
A safe bet
It is true that although e-commerce figures are rising in Spain, there is still a long way to go to match the percentages of other countries. However, the data and statistics speak for themselves. In the near future, purchases via telephone will surpass those made via computer.
If we choose to implement a sales model aimed at smartphones now, we will save ourselves the rush to launch it later. Betting on m-commerce at this time provides extra modernity to the brand, differentiating it from the competition.
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