ComunicaGenia has been the company in charge of the online promotion of the new brand “Málaga City of Museums. Where art lives” which has been presented at the Gran Hotel Miramar together with representatives of the main tourist institutions.
To achieve this, a strategy has been designed that has focused on social networks, both live and delayed actions.
On both Twitter and Facebook, the main messages from those invited to the event have been narrated through publications, building the speech for the final presentation of the brand through an audiovisual production.
In addition to these publications, to increase attention to the discovery of the brand, a performance by pianist Tony Romero was broadcast live on Facebook with a special piece created for the presentation and accompanied by a selection of images about the destination.
In addition to the central support on the client’s website www.malagaturismo.com, direct actions have been carried out on the YouTube and Instagram channels.
On the other hand, to complete the promotion, the Málaga City of Museums video has gone viral through WhatsApp in its reduced version and with optimal quality for smartphones.
This post is also available in: