You surely know that feeling: you spend hours in front of the mirror or the camera, taking care of every detail of the lighting and recording a technically perfect tutorial. But, when you review it in the edition, something presses your chest.
You feel that your content is “dead”, that it is a logical sequence of steps without a soul, unable to cross the screen. That frustration of feeling like you’re talented but “boring” is the wall where many digital dreams die.
However, what if I told you that genius doesn’t always have to be born from your loneliness in front of a blank page?
Sometimes you just need an unexpected accomplice. Today I want to tell you how Artificial Intelligence is saving scripts from oblivion, transforming technical processes into real and human connections.
From technique to applause: The day AI saved a script
Recently, a makeup creator friend confessed to me something that happens to all of us: she was blocked. He had a technically impeccable script, but he felt that he lacked that “spark” so that his video would not be a boring cosmetic chemistry class.
He needed a joke, a bridge that would connect his technique with the reality of his audience. Instead of punishing himself in front of the monitor, he did something brilliant: he asked ChatGPT for help. She was not looking for the AI to record for her, but rather to serve as a sparring partner.
He asked for several options for clever endings for a phrase that didn’t quite fit. The result? AI brought back ideas so sharp and fresh that they transformed a flat tutorial into magnetic content.
It was the perfect reminder that AI is not here to take away your work, but to give you back your time so that you can be the star.
The leap of faith: Why AI is funny now?
Surely you remember those first experiments where Artificial Intelligence was “funny by accident”. We laughed at their grammatical errors or their absurd connections that made no sense.
But the rules of the game have changed drastically. Today, AI has ceased to be a computer error and has become a true expert in narrative structures.
The secret? It has been trained with billions of human interactions, which allows it to understand something that previously seemed impossible for a machine: timing and breaking expectations.
Now, when you ask for a punchline, the AI doesn’t throw out random words. Understand that a good joke needs a solid premise and an unexpected twist that unsettles the viewer.
This evolution is pure gold for those of us who handle technical niches (such as makeup, cooking or technology) where the content runs the risk of becoming dense.
If you are a creator looking to humanize your brand or an entrepreneur who wants to connect without being a “heavy salesman”, you have a comedy writer available 24 hours a day.
The limit between ingenuity and the “robot effect”
Now, be careful: this is not about leaving the keys to your channel to the AI. The biggest risk is falling into creative laziness and copying and pasting every punchline it throws at you. If you do that, your content will start to sound predictable, with a perfect structure but no “soul.”
Remember that AI proposes, but you decide. The real success is in the curation; Use the tool to generate ten ideas, but stick with the one that sounds like something you would say laughing with a friend.
To get the most out of it, be specific. Don’t ask for “a marketing joke”; asks for “a sarcastic punchline about the drama of no one watching your videos because they’re boring.”
Ask for variations, adjust the tone to your personality (are you cynical, tender or clueless?) and, above all, give it your final touch. Change a word for that expression that only you use. The AI gives you the sketch, but you are the one who puts the color and emotion.
Your Screenplay Masterclass: Golden tips to avoid failing
So that your next video not only informs, but enchants, here is my secret recipe for using AI to your advantage:
- Context is King: Don’t make generic requests. Tell the AI exactly who you are and who you are talking to. A joke to a Gen Z on TikTok doesn’t sound the same as a punchline to a professional on LinkedIn.
- The Rule of 10: Never stick with the first answer. Ask for 10 variations of the same idea. You’ll see that option number 1 or 2 is usually the most obvious, but between 7 and 10 is where the real genius usually appears.
- Translate to “Human”: AI can be grammatically perfect, but sometimes it lacks “street”. Change your neutral words to local idioms. If you say “cool” or “father”, change it. That small adjustment is what creates the real connection.
Your brand is not an algorithm, it is your criteria
The real magic happens not when AI writes for you, but when you act as the conductor of a digital orchestra. Don’t look to technology as a replacement for your talent, but as an amplifier for your time.
In the end, what your audience will remember won’t be the perfect joke that a language model generated, but the brave decision you made to use that tool to connect with them in a more human way.
Take ownership of the process: let the code work the clay, but make sure that your hands are the ones that give the final shape to the work.
This post is also available in: