Amazon Rufus: The AI ​​Shopping Assistant

Amazon Rufus: The AI ​​Shopping Assistant

At the beginning of the year, Amazon announced the launch of Rufus, a virtual assistant based on generative artificial intelligence that promises to facilitate and optimize the product acquisition process. Since November it has been available, still in beta testing,...
Online shopping at Christmas: the role of AI

Online shopping at Christmas: the role of AI

Christmas is full of special moments, but also challenges such as finding the perfect gift, taking advantage of offers or ensuring safe purchases. Making last-minute purchases can be a stressful experience, but new search assistants make the process easier. By uniting...