LinkedIn is one of the favorite social networks among professionals and the industry. It is a good option to expand your contacts, find clients or obtain a job, among many other functions. Therefore, it is relevant and important that the profile contains a good headline.
A headline is the first impression that your followers get of you, and possibly the only one, if you don’t invite them to follow. That is why it is necessary that you capture attention and communicate the message completely since it is the basic and fundamental element to increase visits to your profile and improve your personal brand. A good LinkedIn headline can make a big difference. The professional headline is the most important part where you have to reflect your value proposition to attract your potential client.
After completing your information with experiences, skills, languages, volunteering and much more, you will see that the professional owner of this social network is located just below your name. A phrase that is visible to external searches. Writing an appropriate headline will ensure that you appear in search results.
What should a good headline be like?
Normally LinkedIn users use the headline to name their specialty, their job title or even their job search within the LinkedIn profile. This is not a wrong option, but sometimes it can be boring for companies, clients or other users who want to contact you.
About 120 characters will allow you to introduce yourself and, above all, for different users to press the “see more” button. With a little creativity and ingenuity you can get a different contribution and attract attention. Think about it, it’s like condensing the information about who you are professionally in a tweet, but what does a good headline have to have?
What should I put in my LinkedIn headline?
Using keywords correctly will make your LinkedIn headline stand out from the rest: LinkedIn applies search engine positioning (SEO) to attract traffic, so don’t forget to use the most important keywords related to your sector in the headline. If you don’t, you may not appear in searches.
Sell yourself professionally: Why you? Add your quality, sector or activity. You have to think about how you want to be identified by the client or the recruiter. Therefore, this part has to be oriented towards the target audience with the idea of capturing their attention on the LinkedIn profile.
Make a difference: Customize your headline, LinkedIn puts a default headline on your profile, but you can change it. Try to write attractive and concise information, and make it clear what you offer, that is, your differential value. Perhaps this point is related in some way to the previous one. Write your headline
Check for spelling errors: Although you may think it is silly, how you write is very important, since you will give an image with your writing and you will not appear professional on LinkedIn. Don’t fall for clichés or hackneyed terms that are constantly repeated on LinkedIn. Check what you wrote at least three times, make sure all the information is correct. Avoid using unfamiliar abbreviations and capitalize words correctly.
Find inspiration: The best way to find inspiration is by looking at other profiles in your sector as an example. With other users’ headlines you can learn how to develop yours, without copying. As an exercise, reformulate the headline with one or more keywords and with these examples of headlines
Which should not include the LinkedIn headline
Now that you know the things that add value to you, I am going to focus on those that you should avoid putting in a headline. I advise you not to add your phone number or email, it is information that is not provided on this social network.
Many profiles use inspiring phrases in their headline, but this is a mistake. No recruiter or client is going to waste time putting your inspiring phrase in the search engines. Eye! It may look good, but this way you say very little about yourself.
Headlines that include only employment or job search status are not effective. They are very generic headings, not very descriptive and coherent with your profile. Remember, you are looking to differentiate yourself from the rest.
Creativity, the key to writing the LinkedIn headline
With these tips in mind, don’t be afraid to be creative when writing your headline. Understand that on LinkedIn the headline on your profile is more than a professional title. A good LinkedIn headline can highlight your professional experience. Not only is it enough to fill in your information, add contacts and interact with other users, it is also convenient that you keep an updated profile, focusing on what differentiates you from others.
In short, an attractive and good headline can help you create your personal brand. It will give you more visibility in search engines and above all you will awaken the interest of the target audience.
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