Can you imagine ordering food, booking a flight or even managing your work schedule without touching a single key? Amazon just launched Nova Act, an artificial intelligence agent designed to control web browsers and perform everyday tasks for you.
In a world where competition between giants like OpenAI, Google and Anthropic to create the most useful AI is fierce, Amazon is betting on a tool that promises to automate the boring with a precision that, according to the company, surpasses its rivals.
But does it really work? And how far will its capacity go? This is not just another chatbot: Nova Act could be the first step towards a new era in which AIs not only answer questions, but act in the digital world.
Are we ready to trust them with our web tasks? Here we tell you everything you need to know.
What is Nova Act and what makes it special?
Nova Act is the new artificial intelligence agent developed by Amazon, designed to interact with web browsers and execute tasks autonomously. **
Unlike traditional chatbots, which only answer questions or generate text, Nova Act can navigate websites, fill out forms, select dates on a calendar, and perform other actions without direct human intervention.
What makes Nova Act special is its ability to operate more smoothly and precisely than other similar agents.
According to Amazon, its model has surpassed OpenAI and Anthropic solutions in internal tests, achieving better interaction with the text on the screen. Therefore, Nova Act interprets information better and makes better decisions in web environments.
Additionally, Amazon has released the Nova Act SDK, a development kit that allows developers to create custom agents that automate specific tasks.
What can Nova Act do?
Nova Act is not just another virtual assistant that answers questions: it is an AI agent that executes concrete actions on the web, freeing you from repetitive tasks. Here are some real examples of its potential:
Reservation and appointment management
- “Reserve a table for 4 at the nearest restaurant this Friday at 8 PM”: Nova Act can search for options on platforms such as OpenTable, compare schedules, select a location and complete the reservation form without opening the browser.
- “Schedule a haircut appointment for tomorrow”: Interact with systems like Booksy or Fresha, choosing the available time and filling out your information.
Automatic purchases and orders
- “Order my favorite salad from Sweetgreen”: If you already have an account set up, the agent logs in, repeats your regular order, and manages payment.
- «Buy Brandon Sanderson’s latest book on Amazon»: Navigate to the product page, select the desired edition and complete the purchase.
Administrative procedures
- “Renew my Spotify subscription”: Access the website, identify the renewal button and confirm the transaction.
- “Fill out the contact form for my laptop technical service”: Extracts relevant data from your profile (such as serial number) and enters it automatically.
Travel and logistics
- «Find flights to Cancun in June for 2 people»: Compare prices on Kayak or Skyscanner and show you the best options before booking.
- “Change my flight from Madrid to Barcelona to an hour later”: Manage the process directly on the airline’s website.
Nova Act’s role in Alexa+
Nova Act is not only an experiment by Amazon in the field of AI agents, but a key piece in the evolution of Alexa+, the next improved version of the company’s popular voice assistant.
With this integration, Amazon seeks to take Alexa beyond simple voice commands, allowing it to perform advanced actions on the web. For example, you can make reservations at restaurants or shop online without the need for human intervention.
The big advantage of this integration is the reach that Amazon already has with Alexa. While other AI agents are still in experimental phases, Alexa+ with Nova Act could reach millions of homes upon launch.
However, it remains to be seen how efficient this agent will be in practice. If Amazon can overcome the accuracy and autonomy issues that have plagued other similar AIs, it could redefine the way we interact with smart assistants.
How does Nova Act compare to the competition?
Nova Act enters a competitive field where OpenAI and Anthropic have already developed similar agents, such as Operator and Computer Use, respectively. However, Amazon claims that its technology outperforms these alternatives in several internal tests.
For example, in ScreenSpot Web Text, an assessment that measures an agent’s ability to interact with on-screen text, Nova Act scored 94% accuracy, beating OpenAI (88%) and Anthropic (90%).
Despite these results, Nova Act has not been evaluated on broader benchmarks such as WebVoyager, leaving questions about its overall performance. Furthermore, AI agents still face a lack of long autonomy and errors in complex tasks.
How does Amazon intend to improve the challenges posed by AI Agents?
AI agents, including those from companies like OpenAI and Anthropic, have faced significant challenges, ranging from a lack of long autonomy to limited speed.
Amazon seeks to address these issues with Nova Act with several key strategies. First, its AGI lab team, led by former OpenAI and Adept researchers, is designing the model to automate short, specific tasks with greater precision.
Instead of focusing on completely autonomous AI, Nova Act allows developers to define when a human should intervene, reducing the margin for error in critical situations.
Additionally, Amazon is integrating Nova Act with Alexa+, allowing it to learn from interactions in a real environment and progressively optimize its performance.
Another key aspect is optimizing agent speed and reliability. Amazon claims that Nova Act already outperforms its competitors in internal testing, suggesting that they have worked to make their AI more agile and effective.
Will Nova Act change the way we use the web?
Nova Act represents an advance in the automation of digital tasks, bringing us closer to a future where AI not only responds, but acts. Your ability to navigate the web and execute actions could make interacting with the internet more intuitive and efficient.
However, its impact will depend on how it overcomes technical challenges and earns users’ trust. Amazon’s promise is ambitious: transform the web into a space where AIs perform everyday tasks with precision and autonomy.
If Nova Act lives up to its expectations, we could be at the beginning of a new era in which delegating actions on the web is as common as asking a voice assistant to turn on a light.
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