When planning a good strategic line of positioning in networks, two concepts usually appear that have been trending upwards for some years. These are SEM and SEO. A good combined use of both can be one of the main points towards the success of a good marketing campaign. The question, therefore, is to know what
SEO and SEM: strategies to enhance digital marketing Read More »
The rise of new technologies and the massive use of social networks as a communication element for users and brands is a fact that has revolutionized the way we interact. Despite this, these channels tend to be the spaces through which dialogues are generated. Normally it is through the formation of blog platforms or websites
Child Themes: what they are and how to use them Read More »
Suddenly you go to Twitter and see that you have fewer followers than normal. If so, don’t hold back, it doesn’t mean that your audience has stopped liking you or that they have decided to boycott you. The explanation is much simpler. The platform is currently adjusting users’ social profiles in order to detect frozen
The new Twitter settings are going to affect your number of followers Read More »
The new communication channels are part of the habits and trends of consumers, and it is through these media, such as social networks, where companies have tools that allow them to improve their relationships with users. In this way, it is easier to modify the public’s perception of brands through more direct and personal links,
What to do in the face of an online reputation crisis? Read More »
In a context of new technologies that enhance interaction between audiences and brands, it is rare to find an organization that dispenses with any communicative action. Generally, companies tend to invest part of their resources in marketing and advertising as part of their strategies to gain trust and attract potential customers. This plan to focus
Why is it important to invest in internal communication? Read More »
For some years now, 360º and virtual reality technologies have been evolving hand in hand. More and more sectors are joining the new trends of developing their work digitally based on media based on these technologies. The marketing and communication sector has not been left behind when it comes to joining the bandwagon. The reason
Advantages of 360º photography and video for digital marketing Read More »
The second edition of the VR Observatory has opened its doors, starting this morning, at the Polo Digital facilities in Malaga. The day, which will last on July 18 and 19, began with the speech of the Malaga councilor, Francisco de la Torre, who placed emphasis on the appearance and use of inclusive technologies. The
The VR Observatory opens its doors for another year in Malaga Read More »
Knowing the results or effects that our actions are having, on a digital level, is of vital importance when carrying out a good communication strategy. Monitoring will allow us to measure, and it is these measurements that will define the future of our campaign. From here it will be possible to undertake changes in those
The importance of monitoring your company’s digital activity Read More »
The development of new technologies has led to a revolution in the way that companies communicate due to the increasing need to generate synergies with their audiences. The constant search for new supports based on accessibility, interactivity and trust have made the concept of 360º communication a maxim of great importance that is positioned as
360º Communication: new concept to enhance your company Read More »
In any digital marketing strategy it is essential to have a section exclusively for social networks. In recent years, these platforms have managed to keep millions of users from around the world hooked on a daily basis. For brands it is a golden opportunity to reach their consumers. The most used networks currently are Facebook,
Twitter for businesses: how to get visibility and interaction Read More »
