Instagram has become the fashionable social network, specifically in recent years. Brands complained about Facebook engagement, however, with Instagram, the same did not happen. Growing is not complicated, neither is positioning a product or establishing audiences.
Instagram is constantly changing and companies need to be well prepared for it. Know how to interpret this social network to be able to make the most of its functionality. A Hootsuite analysis has focused on this and has been able to draw some deductions.
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Instagram will no longer be a social network for youth
This can become a problem like what happened to Facebook. Trying to reach new age groups can end up damaging your relationship with younger people.
This social network has a niche to exploit. Instagram is making leaps and bounds in terms of the average age that usually uses this social network. Until reaching the point of having more users aged 45-54 than those aged 13 and 17.
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Augmented reality will come to Instagram
Augmented reality is one of the new technologies that will begin to be experienced in the future on social networks. In addition to adding it as an advertising and communication strategy with customers.
These effects will be more worked on. In addition, the filters connect very well with Generation Z users, who are used to this type of effects.
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You can’t forget the hashtag
As time goes by, Instagram becomes popular and begins to play a key role in advertising and marketing within a company. Within the modernization of the social network, the use of hashtags continues to be of great importance.
Hashtags help you access content, position it, and now especially, it allows you to follow it, which is why it has become more strategic. It can also generate a lot of visibility in the content, as well as position your product. Therefore, we must get the maximum benefit from it and use its efficiency strategically and efficiently. That means each post has at least 30 hashtags.
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Live video will be the new king of the social network
All social networks seem to be clear that videos are of crucial importance and we must bet on it. But the important thing is not only to upload videos and their content, but to do it live as well.
The forecast stipulated is that users increasingly watch live content. Stories can be heard by about 300 million people every day. But people who watch live videos make Internet users triple the time they spend on this social network.
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Instagram will impact how you sell
Instagram has a showcase position for the products and serves to show what they are like, visually. But every time it is making its way to improve its sales strategy.
Brands can add a link. This makes it easier for customers to access the products. Increasingly, users are becoming aware.
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Influencers will settle into the strategy
Influencers have grown in importance and have managed to penetrate social media marketing strategies. So much so that in the analysis they are convinced that they will be a fundamental part of the rise of Instagram.
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Instagram will have to position itself as a more positive space
Trolls take their toll on Twitter. Some celebrities leave this social network due to the amount of derogatory comments it generates. However, Instagram is seen as a more pleasant and safe space, in addition to having to continue working in that field. The anti-bullying filters you work on could help you.
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