Jun 30, 2024 | Artificial intelligence, new technologies, Online marketing
The development of new technologies and artificial intelligence (AI) is increasingly present in our lives, and they also achieve unsuspected goals for the human being who is witnessing the unique spectacle of how reality surpasses science fiction. It sounds geeky and...
Jun 30, 2024 | Apps, new technologies, QR Marketing
How many times have we seen those little squares full of geometric shapes in black and white, pasted on a container or on a poster on the street? You probably already know that it is the famous QR code, and you will also know that it can be scanned with a mobile phone...
Jun 30, 2024 | new technologies, QR Marketing
Malaga City Council has renewed the QR code service applied to tourist information that has been provided for several years by the technology company ComunicaGenia. Using an intelligent platform, which can detect the user’s language or mobile operating system,...
Jun 30, 2024 | new technologies, Online marketing, QR Marketing
We’ve been seeing images of QR codes applied to various sites (brochures, posters, magazines, etc.) for years, but do we really know what it is? A QR code is a square two-dimensional barcode in which data can be stored. Any smartphone (through a free app or...
Jun 30, 2024 | new technologies, Virtual and Augmented Reality
As you may already know, new technologies and marketing always go hand in hand. Today we want to talk to you about two new technologies that people sometimes confuse, but that have many differences. We are talking about augmented reality and virtual reality. What is...
Jun 30, 2024 | new technologies, Online marketing, Virtual and Augmented Reality
New technologies have changed people’s daily lives, but also that of brands and companies. If they want to achieve commercial success, they cannot be left behind in terms of technology, especially with what has to do with digital marketing, if they want to reach...
Jun 30, 2024 | Online marketing, Social media, Virtual and Augmented Reality
The Royal Spanish Academy (RAE) defines virtual reality as a “representation of scenes or images of objects produced by a computer system, which gives the sensation of their real existence”. Today, beyond imagination and science fiction, it is possible to...
Jun 30, 2024 | Apps, new technologies
Nowadays most of the population is familiar with the Internet. In Spain, we use more and more smartphones, to be exact, 81% of Spaniards have a smartphone. And what does this mean? Well, we have stopped using only the computer to surf the web. And that the mobile...
