Contrary to what many think, email continues to be part of online marketing strategies, and what is better: the results of the campaigns are quite good. In recent years, as consumers increasingly use the Internet to shop and compare, email continues to be one of the most important advertising mediums for businesses of all sizes. And we must thank the smartphone for all this, which has made users much more connected and familiar with the web.
Advantages of Email Marketing
The main advantages that we obtain from an advertising email campaign are the reduction in time and effort that it makes possible sending and delivering messages in real time. In addition, it allows us to analyze user interaction and track sales. Likewise, it helps us know our audience better and thus be able to personalize the content according to various groups with similar habits.
But for all these benefits to be fulfilled, a series of tasks, it’s not enough to just send messages non-stop! The first thing is to ensure that your emails reach the recipients, so it is essential that our database be reviewed periodically. We must also take care of the content and personalize it as much as possible for each segment of our audience. The message becomes the face of the company, so we have to take care of its appearance and not overload it with images and filler text. But, above all, it is always necessary to be up to date with the latest marketing trends. Times change and user practices change too.
Latest trends for 2019
Clarity and identity
Design is as important as the factors that are part of it. Use legible fonts at any size, simple texts that get to the point, colors consistent with the brand… Everything contributes to the credibility of the company and to ensure that the user does not decide to mark the sender as “spam.” Therefore, it is good that from time to time we send our clients information about the company and its history. With this we will achieve a more transparent image and empathize with the public.
Optimization for mobile phones
We already know that the mobile phone is taking over the computer to browse the Internet. The same thing happens with email, since most users check their inbox on their smartphone. Therefore, you have to take the format into account and pay attention to the proportions of the buttons and think about a touch device. On the other hand, the use of templates will avoid errors in the position of the elements and the message will look much clearer.
Interactive messages
The presentation of information is key to capturing the recipient’s attention. Asking a question, taking a short test or adding curious facts are some of the trends that will continue to be in force. But this year, videos and animated GIFs join the email marketing family, contributing to greater and faster engagement.
Automation
Schedule personalized messages according to the activity that a user carries out on the company’s website. This improves the experience of the consumer, who will be able to receive offers and products based on the needs that have been detected while visiting the website.
Did you like this article? Rate it!
(rating)
More related articles
This post is also available in: