This instant messaging application is normally associated with leisure, chatting with friends and family. And WhatsApp is always among the top positions (usually the first) on the list of the most downloaded apps. The number of messages it generates is truly surprising, reaching 42,000 millions of text messages sent, 1.6 billion photos and 250 million videos, and all this per day! It can be said, with quite certainty, that it is one of the most used applications in the world.
And here comes something that may surprise even more: companies have not yet made the leap to this utility. It is strange that this does not generally happen, since including WhatsApp in the commercial and communication strategy of any company has numerous advantages. Here is the first of them:
Direct contact is maintained with the client
Having a database with the telephone numbers of our clientele offers us the possibility of communicating personally with each of them. User data would be obtained in the same way that emails are obtained: voluntarily, consumers sign up for a newsletter and decide that they want to obtain information about our activity. It is a good platform to advertise new products and services and promotions.
In addition, if we include a telephone number in the contact section of our website and in the establishments, the user will appreciate it if they need to make any queries, since, normally, customer service telephone numbers are associated with numbers that cause increases in the bill. In this way, the attention is more personal and a more intimate relationship is established between the brand and the user.
We can send files of all types
Text, photos, videos, documents and even animated GIFs. Saving the forests is in our hands with all these functions. In fact, some companies are already letting purchase receipts pass for a better life. Digitizing brochures and discount coupons is already common in large corporations, but always from a website or an app, but… why not use WhatsApp for this?
Manage company WhatsApp from your computer
Well yes, the truth is that this task is easier if it is performed from a PC. It must be taken into account that the person in charge of keeping this application up to date normally works in an office, so it is better to have all the work on the same screen, avoiding distractions and neck pain. It will also be easier to send files, since these are usually created from computers, so you will not have to export them to the phone.
And now comes the best advantage of all… IT’S FREE! Or at least for now. About two years ago you had to pay €0.89 after a year of free service, but that is now history. At the moment we can use all its features without spending a single cent. We hope it continues to be like this for a long time.
The truth is that after listing all these points in favor of WhatsApp, we would not think twice about including it in our business. Of course, a disadvantage is that it takes a lot of time to carry out a good activity in the application, but we also have a solution for that, and there are surely communication professionals wanting to do that work for you.
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