Aug 22, 2018 | new technologies, Online marketing
The rampant technological development comes to offer comprehensive solutions to our audiences through networks. In the case of immediate interaction between brand and user, those known as chatbots have been gaining relevance in the field of digital marketing. Its use...
Aug 17, 2018 | Online marketing, Social media
Instagram is one of the latest social networks that have become popular and the one that has grown the most in recent years, reaching 800 million active users, since it is the most successful social network among young people. The main content of Instagram is images,...
Aug 10, 2018 | Online marketing, Social media
When creating a Facebook page, four tabs appear by default: photos, videos, events and likes; But numerous Facebook Page templates are also offered for business pages with other personalized tabs for each type of business, mostly due to Facebook’s commitment to...
Aug 8, 2018 | Online marketing, SEO
When planning a good strategic line of positioning in networks, two concepts usually appear that have been trending upwards for some years. These are SEM and SEO. A good combined use of both can be one of the main points towards the success of a good marketing...
Aug 6, 2018 | Online marketing
Information is power, and that is why what is known as Big Data is increasingly present in both multinational companies and SMEs, since collecting data, analyzing it and making strategic decisions based on it will be key resources for the success of your business,...
Aug 3, 2018 | Online marketing
The rise of new technologies and the massive use of social networks as a communication element for users and brands is a fact that has revolutionized the way we interact. Despite this, these channels tend to be the spaces through which dialogues are generated....
Jul 27, 2018 | Online marketing
The new communication channels are part of the habits and trends of consumers, and it is through these media, such as social networks, where companies have tools that allow them to improve their relationships with users. In this way, it is easier to modify the...
Jul 23, 2018 | Online marketing
In a context of new technologies that enhance interaction between audiences and brands, it is rare to find an organization that dispenses with any communicative action. Generally, companies tend to invest part of their resources in marketing and advertising as part of...
Jul 20, 2018 | new technologies, Online marketing
For some years now, 360º and virtual reality technologies have been evolving hand in hand. More and more sectors are joining the new trends of developing their work digitally based on media based on these technologies. The marketing and communication sector has not...
Jul 16, 2018 | Online marketing
Knowing the results or effects that our actions are having, on a digital level, is of vital importance when carrying out a good communication strategy. Monitoring will allow us to measure, and it is these measurements that will define the future of our campaign. From...
