For some years now, 360º and virtual reality technologies have been evolving hand in hand. More and more sectors are joining the new trends of developing their work digitally based on media based on these technologies. The marketing and communication sector has not been left behind when it comes to joining the bandwagon. The reason is that the interaction that these new fields open between brands and their audiences enable a whole host of ideas to develop successful communication strategies.
We already talked some time ago about some proposals for 360º cameras with which to start producing content. Today we dive headlong into discussing the advantages and applications of using photography and video in 360º technology. Always starting from the support that they offer to network marketing.
360º Photography: realism through an image
One of the determining factors of the use of 360º photography is to transmit a greater sensation of realism to the user. On the one hand, this factor has obvious importance in terms of trust and credibility, but its greatest usefulness is registered in the commercial level. Regardless of the sector, this type of technology allows for the projection of both physical businesses and events.
One of the functionalities, therefore, is linked to the creation of panoramic virtual tours or visits where the brand’s activity is publicized and the user becomes part of the direct interaction. On the other hand, there is the quality of enhancing sensations linked to realism, such as including climatic or environmental effects as part of the scenario. In short, the idea is to try to get the public to come remotely to a place. And this is something that generates great added value for the brand.
Some examples of how to use this technology would be the inclusion of guided tours in museums or art galleries, the projection of buildings or properties for sale, the visualization of businesses through googlemybusiness or streetviews, etc. The potential of this technology is evident and proof of this is its high level of adaptation to almost any commercial sector.
360º video: the new ally of brands
Being able to visualize through video something that would almost simulate our own vision in reality is one of the great achievements of audiovisual technology. The inclusion and development of 360º video, closely linked to the rise of virtual reality technologies, are a new step in communication strategies that seek interaction with users.
Although we could detail this technological leap as a natural evolution of 360º photography technologies, the applications of both are different. The video will allow for a more realistic and immersive experience. The user can become almost a direct witness of an event, or even be part of it.
The applications here are many and very varied. Its use within the tourism sector is one of the clearest examples, although other industries such as video games, health or architecture are already echoing this technology after virtual reality. In the example below you can see a demonstration of how to apply 360º video to broadcast a particular event.
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