Currently, social networks are flooded with “influencers”. People that users see as an example to follow and who have managed to stand out in the digital field, especially on Facebook, Instagram, Twitter and YouTube.
The success of these social media influencers is largely due to the large number of followers they have, sometimes thousands and other times millions. These figures make companies see them as a good market niche.
LinkedIn also has “influencers”, since it is one of the main ways to create opinion leaders in the business field. These people have a certain credibility in their field of action, and if they achieve a good presence they can become brand prescribers.
To choose an “influencer” you have to take into account some factors, among them, their ability to generate opinions and reactions, but they also have to have a large number of followers and the topic they report on has to adjust to the interests of others.
In this article we have compiled some of Spanish-speaking professionals who are on the social network LinkedIn and who have an active community of thousands of followers. In addition to a great egagement, that is, an interaction with its audiences, capable of generating trends.
1. Leo Piccioli, content creator
This entrepreneur, speaker and writer has 61,276 followers on this platform. A native of Argentina, he has a degree in Economics Cum Laudae from the University of Buenos Aires. At the end of the 90s, he joined Officenet, which years later was acquired by Staples Business Advantage.
In 2005 he became CEO of Staples in Argentina and Brazil. During his stay at this entity he won the Leader of the Year award and announced his departure from the company. Since then he has become an international speaker dedicated to helping other leaders.
In addition, he is the author of the book I am Solo which describes the five trends of change in our society and how happiness, responsibility, automation, ubiquity and exponentiality affect work. In 2018, he was highlighted in the LinkedIn Top Voices report.
2. Manuela Villegas LinkedIn influencer
This Colombian professional is a growth haching and inbound marketing with extensive experience behind her in creating communities. On LinkedIn she has 34,827 followers, and, in addition, after holding several jobs, she became founder and CEO of Si Señor Agencia, a company specialized in Growth Marketing.
Among its activities are the development and strategies for products with 100% online sales, digital positioning, innovation management, community management and entrepreneurship, among others.
In addition, it has received several awards, including Best Innovation and Creativity in Electronic Commerce and was also highlighted in the LinkedIn Top Voices 2018 document.
3. Josef Ajram
This Spanish businessman, speaker and trader has 57,900 followers on this social network. On his website he defines that he likes a few things, including the Stock Market and sports, which is why this professional has tried to unite these two passions over the years.
He left university to dedicate himself entirely to the Stock Market, and for 17 years he hasn’t stopped. In addition, he gives international conferences related to the world of sports and the business field, hence his experience as coaching.
He has also participated on television in the program Look who jumps. In 2013 he was selected by AskMen magazine among the 49 most influential men on the planet, ranking 43rd. This businessman is also a writer, with more than six books on the market with which he has achieved great success.
4. Inge Saéz
This Spanish entrepreneur graduated in Advertising and Public Relations from the University of the Basque Country, and after a great career of 15 years in the world of communication, she became a Marketing Strategy Specialist applied to LinkedIn, helping entrepreneurs and companies through this social network. It has 30,166 followers on this platform.
His first steps were at Cadena Cope in Bilbao in the Advertising department. Luck was on her side and the following year she was hired at a multinational publishing house where she became the commercial director of one of the areas of the company.
A chain of misfortunes made him leave his job and he invested all his savings in retraining in the world of marketing. He has trained at ICEM, ESIC and completed a Master’s Degree in Social Network Strategy. When she already had all this, she launched herself into the world of entrepreneurship, giving rise to “Honest Marketing” as she defines it. She is the author of the book LinkedIn: Your professional brand.
5. David Solana
This Spanish businessman has 63,224 followers on LinkedIn and is Co-Founder of Opinator and Innology Ventures. In addition, he is a professional specialized in marketing management, business planning and negotiation, with a track record in the information industry.
He graduated in Physics from the Complutense University of Madrid, then his steps led him to get a job as an assistant professor at the University of Oregon, and while teaching he studied a Master’s degree in Sciences, Computing and Information Sciences.
He began working as a system engineer at the company Data General, and moved to the Telecommunications Department. After a few years he was hired by various companies, including Telefónica (Account Manager), Microsoft (Sales Department of electronic devices) and the Convergys corporation (Sales Director in Spain).
6. Daniel Gaeta, marketing and tourism
We could not finish this ranking without mentioning the person who is leading ComunicaGenia, who, although he is not up to the level of followers of the previous ones, with just over 9,500 followers, has the power to fire the editors.
A journalist by training, he joined the Internet professionally in the year 2000 with the multinational Ya.com. He then worked for other multinationals such as Panda Software until he returned to his native Málaga. There he founded several companies related to online marketing and dedicated 12 years to carrying out Malaga’s online tourism strategy. Currently you can read ComunicaGenia updates on their profile with topics such as Artificial Intelligence, tourism, culture or everything that has to do with online marketing for companies. Among his favorite topics, he writes posts on LinkedIn with content related to digital transformation and personal branding given his extensive experience as a marketing director.
Among the new ways of doing business, as a good marketer, he dedicates a lot of analysis to digital tools for companies, in addition to the well-known ones, other emerging ones that are cheaper and have the potential to be on par with the big ones when they mature.
You can request to join their network, here is their LinkedIn profile.
How to become an influencer on LinkedIn?
To become a LinkedIn influencer in 2024, it is important to follow some key strategies. First, make sure you have a complete and professional profile on the social network. Then, start publishing relevant and quality content on current topics in your industry. Interact with other users by sharing and commenting on their content, and click the “like” button to show your support. Additionally, you can consider collaborating with other influencers on LinkedIn to increase your notoriety. Some famous users on LinkedIn like Virgin and Dantart have gained millions of followers using these strategies. In the year 2025, it is expected that the top 10 influencers on the LinkedIn network will have a wide diffusion. Users like Neil Patel have shown that success on LinkedIn can be achieved through creating SEO friendly content and generating likes and comments. Other great influencers talk about customer experience and strategic people direction.
Conclusion of LinkedIn influencers
Influencers on LinkedIn have become a fundamental part of the social network, with millions of users interacting daily with their posts and showing likes on their publications. In the b2b world, being a influencer on LinkedIn can be crucial to standing out from the competition and reaching key audiences. By 2025, influencer marketing on LinkedIn is expected to continue gaining traction, with startups and established companies seeking the attention of LinkedIn influencers like Jorge Branger and Gary Vaynerchuk.
The LinkedIn algorithm will continue to evolve, making becoming an influencer on this network even more of a challenge. Publishing quality LinkedIn posts and optimizing your LinkedIn posts will be key to achieving success on this platform. LinkedIn users who manage to position themselves as influencers may be considered the best LinkedIn influencers, attracting the attention of a professional audience, a very important target.
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