As we have seen previously in our blog, new communication channels are now part of consumer habits and trends, and it is through these digital media where companies have tools that allow them to improve their relationships with users. In this way, it is easier to modify the public’s perception of brands through more direct and personal links and permanent communication. Therefore, it is essential that companies and brands listen to what Internet users say about them.
And knowing the results or effects that our actions are having on the digital level is of vital importance when carrying out a good communication strategy, as well as having correct monitoring. There are a large number of tools that will allow us to know and evaluate what users are saying about our brand in order to act quickly to determine the type of discourse that is being said about us and avoid future crises.
As we saw last week in one of our posts, one of the free tools that allows you to know what is being said about a brand on social networks is Socialmention, a web tool specialized in searching and analyzing the content published by network users in real time. But there are other free tools for listening and monitoring, very useful to include in your marketing strategies, such as those offered by Google:
Google Analytics
Google Analytics is a web analysis tool that offers information on the traffic that reaches websites according to the audience, acquisition, behavior and conversions carried out on the website, as well as reports such as the duration of visits, the performance of the user segment, the results of the different online marketing campaigns, sessions by traffic sources, bounce rates, duration of sessions, content visited…
This tool is perfect for measuring the performance of your blog regarding SEO and content marketing. With all this information, you will be able to monitor all the metrics that matter most, which will increase the effectiveness of your page and the profitability of your brand’s digital marketing and online advertising campaigns.
Google Alerts
Google Alerts is a content monitoring service that automatically notifies the user when new content on the network matches a set of search terms selected by them. There are currently six types of alerts that are sent when new content matches the alert search terms: All, News, Web, Blogs, Videos, and Groups. In addition, you can also determine the frequency of notifications: once a day, once a week, or instantly.
This tool is very useful for monitoring notifications when new content mentions your brand or that of the competition, and also some topics of interest to you, in order to detect trends to share on your social networks or create related content.
Google Trends
Google Search Trends is a tool that shows the most popular search terms, as well as the search frequency of a term and its location, the most popular searches by country, and also allows the user to compare the volume of searches between two or more terms, as well as display news related to the search term.
With this tool you can find out what the current search trends are in your country, explore a specific term – whose results you can filter by date and search volume -, see the level of interest by region, see the other queries that users have made in relation to the term, and make comparisons of search terms – which you can filter by country, time interval, category or type of search. Therefore, by including this tool in your marketing strategy you will be able to analyze the popularity of your brand compared to your competition and discover the topics that are most interesting to create related content.
More related articles
This post is also available in: