Audiovisual content is the king of the Internet. Video is the content that most attracts consumers, especially since the widespread use of smartphones. And, of course, where the greatest consumption of videos occurs is on social networks, where you can find everything from homemade videos, of low quality but with high doses of humor, to very elaborate productions from large companies. But if there is one type of content that has been sweeping the last year, it is live video.
Live videos are increasingly common on social networks. The main platforms already have an internal streaming service, without the need to download other applications. This is a very interesting marketing tool that any type of company can afford because it’s free! In addition, it allows you to create a direct connection with consumers, who can even comment and interact in real time with the brand. Live videos are a good option for many different occasions: from broadcasting the showroom of a new clothing collection, to broadcasting the opening of a new store.
But to be able to succeed with live videos on your social profiles, you first have to know how and where to use them. Something that we are going to solve for you with this list of social networks that transmithave streaming.
1. YouTube
YouTube is the social network for audiovisual content par excellence, so no could be missing from this list. This platform has included the ability to make live video for several years, but until recently the functionality could not be enjoyed via mobile phone.
To make a live broadcast you just have to select the live video option and fill out the description fields (name, categories, privacy, broadcast quality…). There is also the possibility of creating an event or scheduling the start of the video. In this way, the channel’s subscribers will be waiting for the start of the broadcast. However, if it is not scheduled, subscribers will still receive a notification when the video begins.
You can also interact with the audience through live chat, in addition to viewing the real-time analytics section. During the broadcast, a link is provided that you can share on other social networks to reach a wider audience. Upon completion, the video will be saved in the YouTube manager for 12 hours in which a local file can be saved.
2. Facebook Live
Facebook reached 2 billion monthly users worldwide in early of this summer. With such a large audience, streaming content could not be missing from its functions. However, at first, live videos were only available to verified accounts, but since April 2016 any user can use the functionality.
Starting a live video is as easy as pressing the button that indicates it on both your computer and mobile. The only step prior to transmission is to give the video a title and then it automatically begins to transmit. During the course of the video, users can react and comment in real time as much as they like. Followers or friends are also notified at the beginning of it. And once finished you can save the content and watch it again like a normal video.
One of the strongest points of Facebook Live is that it allows you to make live broadcasts with 360º cameras. And, in addition, it has the application Live Map, where you can see in real time a map with the live broadcasts that They are being made at the moment.
3. Periscope (Twitter)
Periscope is Twitter’s live video tool. With only two years of life, it has not stopped growing and has defined itself as “the Big Brother of the Internet.” Allows you to broadcast live by accessing a Twitter account. Like the previous ones, it has a live chat and also notifies all the profile followers. One of the peculiarities of the application is that allows to add the location to reach a larger audience.
In the beginning, the video was automatically deleted after 24 hours, but now you can save your broadcasts by simply adding #save in the title before you start recording. Also Twitter keeps the videos on the users’ TimeLine, so it is even more visible.
4. Instagram
The social network par excellence for every influencer. On Instagram you can make live videos since last year. With the Stories function and the possibility of adding filters and objects in augmented reality (glasses, hats, crowns…) to your captures or recordings, it overthrew the social network Snapchat. You could say that Instagram copied the functions of the latter. Stories are only available 24 hours, and the same thing happens with streaming broadcasts. Although there is also the option to save the video on your phone and upload it again as many times as you want.
Instagram also incorporates a live chat and a counter of users who are watching the video. It also notifies followers of the start of the broadcast. A recent update to this functionality is the ability to invite a friend to join the broadcast. In this way, the screen is divided with the two videos broadcasting at the same time.
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