In terms of digital marketing, audiovisual content has been the main protagonist of 2017. Data on video consumption on the Internet has skyrocketed. According to We Are Social, the youngest sector of the population (between 18 and 24 years old) spends 71 minutes a week consuming online videos through a smartphone. And in the coming years, it is estimated that there will be about 1.9 billion online video users. With all these figures in front of us and knowing the possibilities of digital marketing, it is absurd not to use audiovisual content as a brand strategy. Likewise, the video platform with the most visitors is YouTube, as one would expect. So in this post we are going to teach you how to create a company channel on YouTube.
Step by step: opening a business channel on YouTube
Creating a YouTube channel for your company can be a very good idea. The videos appear at the top of the results on Google, so it will also help you position your website. In fact, YouTube has almost become a search engine, since users prefer to have their questions answered with a video rather than with text. In addition, the platform can become the perfect showcase to advertise your products.
Now that you know the benefits of having a business channel on YouTube, let’s take it step by step.
1. Have a Google account.
If you already have an email registered with Google, you already have a place on YouTube. You can log in directly with your Gmail account and start setting up the channel. Although that’s the next step.
2. Create brand image.
It is important that the visual information of the channel is correct. As an image, it is best to put the company logo. And as a header image, the ideal option is to create a photo with a slogan or something that represents the brand. On the other hand, it is also interesting to add a descriptive video of the company and select it as the channel trailer.
3. Set channel preferences.
This is the most “technical” part in which you will have to select the type of license, the language, the sector, the keywords… This is the channel control panel. They are quite intuitive parameters, but if you get stuck on one you will surely find the solution in the YouTube guide itself.
4. Let’s upload videos!
Finishing the third step, you now have your company channel ready to start uploading content. If you want your videos to receive visits from your target audience, you have to think that the channel is like a blog. That is, thinking, developing and programming content just like articles on a blog. Create quality content and take into account positioning, which also exists on YouTube. Analyze what your company demands and give it to them through the videos.
Always keep new technologies in mind and take a look at content trends. 2018 will be strongly marked by virtual reality, and YouTube allows you to upload 360 degree videos and even broadcast live. In this way, you meet the expectations of your followers and create a current and innovative brand image.
Tips for creating content that works
1. Not just any video will do.
For a business channel on YouTube to work, it has to offer quality videos. However, creating audiovisual content is more complicated than writing blog posts, since the amount of resources and time is higher. Therefore, instead of publishing two less elaborate videos a week, it is better to upload two or three a month that are truly transcendent. In this way, the audience will become hooked on a channel that provides useful information.
As we said before, it is a great showcase for a company’s products. But you shouldn’t abuse it either. The most common thing that works best so that users don’t feel like they are being bombarded with advertising is to make videos only about new products or some special promotions.
2. Integrate videos into your web strategy.
Try to generate content that can complement each other from the web, the YouTube channel and other social networks. It is a very favorable point for positioning on all platforms, since the more distributed the videos are, the more audience they can reach. So when you upload a new video to your channel, embed it in a post on your blog or somewhere on your website where it makes sense. And, of course, promote it on other social media profiles. This will also generate links that will help in SEO.
3. Create alliances with other channels.
When you start something new in the immense world of the Internet, it is difficult to achieve short-term notoriety. Therefore, asking others for help is not a crazy idea. And whoever says help, says contracts. Surely you’ve heard about youtubers or influencers. They are channels with a lot of traffic and audience, generally managed by young people who make a living with their videos. But there are youtubers of all kinds, look for the one that best matches the contents of your website and offer them something in exchange for talking about you on their channel or propose a video in which the two of you are the protagonists. It is a very valid strategy toattract traffic to your channell.
4. Invest in advertising.
As always, in this Internet, he who pays the most goes the furthest. So don’t rule out the option of advertising your channel or your website on YouTube. There are several types of ads that fit the needs of each company. But don’t forget that purchased advertising should not be your only strategy and follow the advice we have given you in the previous paragraphs.
With these guidelines you would be more than prepared to begin your journey on YouTube as a company.
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