Companies need a website that is unique, an innovative space with an attractive design for its users, which invites them to browse. A good presence on the Internet currently depends enormously on the use of marketing and creative design. Although creativity has no limits, there are some basic aspects that must be taken into account when designing web pages.
Readability and order
Normally, text is the most important element of a website. It should be clear and easy to read. To do this, a series of elements must be chosen very well.
Typography
It has to be as little ornate as possible. A typography with ornaments may be more attractive to us, but it is poorly legible. For the body of the text, you must choose a size around 16 pixels and check that it reads well on all devices. Line spacing is also an essential aspect. There must be space, otherwise the reader will be overwhelmed.
Structure
The page must be very well organized. Most users, when entering a website, look at it as if it were a photograph. They will only stay if they see it clean and structured. Please note the following:
– Eliminate the superfluous.
– Use titles and subtitles with different font sizes.
– Use lists to organize information.
– Separate the paragraphs properly, so that they are clearly distinguished.
Visual appeal
Careful text is not enough to make a page attractive to the eye. The image, along with the text, is the most important element and is responsible for a large percentage of the traffic generated.
If we do not have our own, we can use image banks. There are free ones, like Pixabay or Deeezy, hybrids like BarnImages and completely paid ones like Dreamstime.
In addition to the images, we must take care of the presence of other elements such as the logo, buttons, icons… In general, all the graphics. And of course, make good use of colors, highlighting those of the corporate image. And videos have also become an element of great importance.
Navigability
The design of the page would be of no use to us if good navigation is not possible. This aspect requires work, but taking care of the following factors will benefit us greatly:
– Have a good loading speed. If not, the user can abandon. To find out which one is ours, we can do a speed test.
– Site map. Very helpful for users and search engines.
– Structurer the menus correctly. Do not subdivide too much.
– Place a link to the home page in the logo.
A website must be taken care of, and that means taking into account aspects such as creativity, good navigability and a clean and organized appearance. All this will transmit information about our company and will be essential for our corporate image.
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