The main objective when creating a website is for it to be visited by as many users as possible. This is where all existing online marketing strategies begin to be developed. At Comunicagenia we have talked a lot about SEO positioning and social networks, which are of great help to generate web traffic. One of the best ways to get visitors is by creating quality content through a corporate blog integrated into a website. However, the principles are usually harsh and not all the expected results are usually achieved in a short period of time. But there are ways to speed up success, and one of them is guest blogging.
What is guest blogging?
It is a digital marketing strategy widely used among administrators of different blogs or personal websites. But, truth be told, it can be just as effective among business blogs. It involves writing or generating content for another website as a “guest author”. Said like this it may seem absurd, why spend energy creating for others instead of for myself? The answer is simple: to make yourself known.
Guest blogging (orguest posting) is a win to win strategy, that is, both parties benefit. On the one hand, the guest gains presence on sites other than their website. And on the other hand, the blog that receives the content wins a free quality post. Both will achieve better natural positioning and the public’s interest in their publications will increase.
Advantages for the guest blogger (the guest)
– Drive new users to your domain, who can become new subscribers, in addition to increasing traffic.
– Improve search engine positioning thanks to links and mentions on social networks.
– Strengthen the company’s (or personal) brand by generating useful and quality content.
– Guest posting is a perfect way to create relationships and start conversations with other companies that can translate into new common projects.nido goes here
Advantages of receiving guests
– You get elaborate, quality content without any effort and without spending a single euro.
– Users will be grateful to be able to read new information, with a different feel than usual.
– Like the guest, improve natural positioning through links and mentions; and reinforces the brand image by presenting itself as a collaborative company.
– You reach a larger audience, since the guest blogger will also promote the content published on your website through their social channels, which also generates greater traffic.
How to make guest blogging work
The first thing to consider when carrying out a guest posting strategy is to choose carefully the place where the content is going to be published. It would be of little use to write a post on a page with less traffic than ours. Therefore, first you have to select a series of websites that attract more visitors than ours. It would be good to establish some type of relationship with an influencer, since it is the type of profile that generates greater engagement.
But that is not the only criterion to take into account. The most important point for everything to work correctly is the theme. For example, it is useless to write about fashion on a science website. To find the ideal blog, you must first carefully analyze the type of post you publish (if you have received guests before), the comments you receive and what interaction you generate on social networks. Even if the theme is the same, if the way of publishing the content or the editorial line is very different from ours, collaboration may not be a good idea.
Once we choose the blogs that interest us, the next step is to contact them. This can be done in two ways:
– Sending the content already prepared with a message in which we make our company known and our intentions to appear on your blog.
– Having a first contact making the collaboration proposal and, if things look good, sending our content.
The first option is more direct and you may hook the administrator of the other blog thanks to your content. But it is also more risky than the second, in which you establish a relationship little by little, getting to know the character of the other company better and generating mutual trust.
How to make content successful
Something essential if we decide to do guest blogging on more than one website is to never repeat the content. It is a huge mistake to use the same text for more than one website. The reasons are several: Google penalizes repeated content, collaborators want new and fresh content and the audience will realize that we are not original.
The content we create has to be very elaborate, we have to give the best of ourselves. Our post is a letter of introduction to the audience of the website where we are guests. A good way to make a first contact with this new audience is to provide the web administrators with a short description of our attractive company.
Without forgetting the objective of getting more traffic to our website, we must include links in our text that reach our domain and improve our positioning. In addition to doing a good promotion campaign on social networks. Both beforehand to create expectation, and after publication to generate interaction.
Finally, we must take into account the publication format that is usually followed in the blog where we are going to publish. Pay close attention to the usual length of the posts, the structure of the headings, the use of bold… The audience of that page is used to a specific format, so it is not good to differ too much from it.
More related articles
This post is also available in: