LinkedIn is an active professional community that continues to grow and has more than 645 million users, whose objectives are to find job opportunities and advice.
Nowadays, with the development of technologies, social networks are exposed to problematic content, and unfortunately LinkedIn is also target of bad actors and fake profiles. These fraudulent accounts can carry out their activity through different abuses.
The LinkedIn team has been working to keep this social network a safe place for professionals, by proactively searching for misleading profiles and subsequently removing them from the account and any content they share. In this way they ensure that the professional community remains safe and trustworthy.
The platform has new ways to identify offensive content through human and technological intervention, combined with the reports made by its members. Specifically, they are focusing on the ability to report something as promoting terrorism or extremely violent, on Help and Safety Center updates that include online safety tips and a series of filters that allow them to detect fictitious profiles.
According to the report presented by LinkedIn to publicize its achievements in the first half of the year, between January and June 2019, measures were taken against 21.6 million fake accounts.
98 percent of all fraudulent profiles that the professional network anticipated and removed were done through its automated defense, which includes artificial intelligence and machine learning. The remaining 2 percent was captured through manual review.
In addition, the platform identified and deleted 19.5 million fake accounts at the time of registration. The vast majority (95%) were stopped by LinkedIn’s algorithm. Also 2 million fraudulent profiles were restricted by the company’s media and 67,000 by the users themselves, reported through reports.
Not only can the entity identify these profiles, users can also recognize fake accounts, but to do so they have to visit it when they receive an invitation and look at some elements. That is why it is advisable to note the first and last name, the photo, the professional title or work experience.
On LinkedIn, fake profiles usually have a high number of contacts, in most cases these users use the data for purposes outside the professional network. What to do if you detect a fraudulent account? Well, do not accept the contact and report it to the platform.
In any case, the situation regarding fraudulent accounts on LinkedIn seems to remain in control. The company reported in a statement that they are committed to using all available measures to maintain the safety of users. And they want their community to continue to be a valuable resource for creating job opportunities, making connections and developing careers.
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