COMUNICAGENIA’S BLOG
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Are you an entrepreneur? Do you have an SME and don’t know how to increase your audience?
In Comunicagenia’s blog you can find updated information about marketing strategies, social networks and, above all, the use of new technologies for companies.
If you like what you read, but you can’t do it on your own, count on our team! We will help you develop your ideas.
The most common errors in SEO positioning
The Internet and new technologies have meant a true revolution for marketing techniques and corporate communication. In this sense, web positioning is essential today if we want to have a true digital presence. However, although there is a lot of information about SEO...
Social networks that you should include in your Social Media strategy
Social networks have become one of the most powerful marketing tools that exist. The benefits of creating a social media marketing strategy for your company are many. But to obtain all these benefits, it is essential that you plan what actions you are going to carry...
Beacons: what they are and what they are used for
For those who are familiar with the world of marketing, this will not be the first time you have read the word “beacon” (not bacon). But for other people this term is totally outside their vocabulary. Beacons are very useful in marketing strategies, especially for the...
Infographic | New technologies and their influence on marketing
The world of marketing is constantly evolving. Not a year goes by without new technologies giving advertising experts the possibility of finding new ways to promote your company or communicate with your customers. clients. The future of marketing and communication...
How to improve the SEO positioning of your website
SEO is the acronym for Search Engine Optimization, which comes from English and in Spanish means search engine positioning. It is also known as natural positioning and is one of the marketing techniques that you should include in your digital strategy. If you have a...
Discover the benefits of augmented reality for your company
In recent years, technology has evolved exponentially. New tools, algorithms and specialized software that are increasingly more sophisticated and complex, as is the case with augmented reality, offer us solutions to everyday problems. Likewise, new information and...
Trends in mobile application development this 2017
Marketing has always made use of technology to find new ways to give visibility to the company. It has also been in charge of looking for new communication channels with which to connect with customers. The appearance of smartphones opened a new world of possibilities...
Discover the latest on digital marketing for SMEs
In the 21st century it is common to see how large corporations successfully use Marketing through various electronic media. But the great advantage of digital marketing is that it is available to everyone. And, of course, also those entrepreneurs who run small and...
Content marketing trends in 2017
For Google, content is king. Well, for Google and for you it should be too, especially if you take into account that a high percentage of your consumers will come to you thanks to it. Content marketing or its English reference, content marketing, is, therefore, one of...
The importance of creativity in Social Networks
Social networks are an essential tool in digital marketing. It is already inconceivable not to be present in them as a company. But to stand out from the competition it is very important to use creativity. The good use of social media marketing can help your company...
Types of applications, which one does your company need?
Mobile applications have been a revolution in the business world. They are allowing great expansion at all levels. However, what type of application, among all the existing ones, should a company use? What are the pros and cons of using each of them? Web Apps This is...
Keywords: how to find the best ones for your website
Faced with a digital market as competitive as the current one, companies must do everything they can to try to get as many customers as possible. One of the essential aspects of any online business to achieve this is to choose the keywords well. Their importance is...
The benefits of email marketing for SMEs
There are many small and medium-sized business owners who are unaware of the potential of digital marketing for their business. One of the main tools of any online marketing strategy is email marketing, also known as emailing or mailing. Surely if you are the owner of...
Mobile Marketing, why is it more important every day?
In the world of marketing, the dictionary is renewed very frequently. Today we are going to explain what Mobile Marketing is. As well as why every day is more important when developing a digital marketing strategy. Without a doubt, we all usually carry our mobile...
How to develop a successful content marketing campaign
Content marketing is one of the key pieces in the inbound marketing strategies developed by companies. For some time now the importance of content marketing has not stopped growing. This is due to two factors: first, customers demand quality content and prefer...
Your website up to date: design trends in 2017
A good website is a fundamental piece in your company's marketing. Regardless of whether your business is offline, online or you use both channels to make sales. A good web design that combines originality and functionality will help you increase sales. In addition to...
Geolocation, an opportunity for SMEs
When we talk about new technologies applied to marketing strategies, most people think of large companies with large teams of advertising specialists. However, there are technologies such as geolocation that are much more useful for SMEs than for large multinationals....
Virtual reality and digital marketing, the future of advertising
In recent years, we have witnessed a technological change that has not left anyone indifferent. We have been slowly saying goodbye to the analog world to make way for the cybernetic universe. In a time when we live glued to the smartphone, the Internet era has had a...
Marketing on social networks, essential for your brand
Any brand that wants to increase its sales must have a defined content strategy that involves knowing who its target audience is and what they are interested in knowing or solving. This way, it will be easier to connect with them and offer them what they want. And...
What is engagement on social networks and how to increase it
The use of social networks by companies has become one of the key pieces of their marketing strategies. Social media marketing has numerous advantages, among which stand out: increasing both the visibility of the brand and its authority on the internet, improving the...
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