Social networks have become one of the most powerful marketing tools that exist. The benefits of creating a social media marketing strategy for your company are many. But to obtain all these benefits, it is essential that you plan what actions you are going to carry out on social networks and which of these you are going to use.
To do this we want to talk to you about the most important networks and give you some clues about which ones you should use taking into account who your target audience is, what products you sell and the content you want to share.
Social networks that cannot be missing from your social media strategy
1. Facebook
The most used social network in the world has more than 1.5 billion users. Of them, a third are regular users. Although the majority of Facebook users are between 18 and 30 years old, 70% of adults who have a profile on a social network use Facebook. On the other hand, it is one of the networks most used by women.
One of the great advantages of Facebook is that you can share all types of content (videos, images, text, links).
2. Twitter
Although it has remained somewhat stagnant in terms of the number of followers, it is still a widely used social network. Especially among users who prefer to connect to the Internet through their smartphone. Furthermore, its users are among the most active and the use of influencers on Twitter is a very successful marketing strategy. On the other hand, it is an ideal social network to share the contents of your blog and strengthen ties with your clients.
3. Instagram
It is the network that has grown the most in the last two years. It exceeds 500 million users, of which more or less half use the network daily. Itis the most successful social network among young people. On Instagram, images are the most successful content, although the Instagram Stories function (this function allows you to create short videos that disappear after 24 hours) has achieved enormous popularity in a very short time. As with Twitter, Instagram is a social network widely used by influencers.
4. LinkedIn
If your business is aimed at selling your services to other companies (B2B), LinkedIn cannot be missing from your social media marketing strategy. All major companies have a LinkedIn account and your company cannot be any different. It is the ideal network to create contacts and also to locate workers for your business.
In addition to the networks already mentioned, there are other social networks with a lot of potential such as Youtube, Google +, Pinterest, Tumbler or Foursquare.
Analyze each and every one of them well and use the social networks that best suit your business.
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