We have already talked previously in our blog about why SEO is important for your company or about how to improve the SEO positioning of your website. And SEO, from the acronym for Search Engine Optimization (search engine optimization or search engine positioning), is necessary to improve our visibility and appear in the first results when someone is performing a search related to our sector. Although the main objective of SEO strategies is usually to appear well positioned in the results of the Google search engine, it is not only on this platform where we must take care of our positioning. For example, there is SEO in LinkedIn, and you should take care of it if you want to appear in the first search results in this professional social network, aimed mainly at B2B companies to create networks of contacts and look for new clients and employees with SEO techniques.
How to get SEO on LinkedIn
To achieve SEO on LinkedIn, the first thing of all is to define what your objectives are on this social network, what your added value is, what you are going to offer and how you want to differentiate yourself from the rest. These initial questions are very important because they will answer the main question when establishing SEO strategies: how you want to position yourself. The next step is to transform that response into several keywords, about 2 or 3, within which you must determine which of them you want to be the main word. Including these keywords in your profile a certain number of times (between 15 and 30 is advisable) will optimize the results and make your profile appear when someone uses the LinkedIn search engine with any of those words. Therefore, it is necessary to complete the different sections of the LinkedIn profile, and use your keywords in each of them for your SEO strategy for LinkedIn. Thus, it is advisable to include them in the following sections:
- Your headline
- Your statement
- The name of your company
- Your training
- The text of the multimedia content
- Your articles
- Your experiences
- Your courses
- Abilities and skills
- The recommendations
- The achievements
- The groups you belong to
- Your LinkedIn URL
Other actions that improve SEO positioning on LinkedIn
In addition to keywords, which is the main SEO tool on LinkedIn, there are other actions that will improve your positioning on this social network:
- Publish content on LinkedIn Pulse, a type of blog that allows the publication of articles with the keywords that you want to position the professional network.
- Include multimedia content both in the LinkedIn profile and in the publications without forgetting to relate them to the keywords.
- Get recommendations to improve your visibility.
- Sharing your professional profile on other social networks, websites and blogs will help you do SEO on LinkedIn.
- Share your LinkedIn profile in your email signatures
- Make your profile public so that it has more visits. Allow anyone to send you contact requests in the privacy settings.
- Expand your network of contacts so that the LinkedIn algorithm favors you and you can rank in the top positions thanks to SEO.
Tips for a flawless LinkedIn profile
We also leave you a series of tips to apply to your LinkedIn profile, which although they do not strictly serve for SEO positioning, it is essential to take care of these aspects if you want your profile to be impeccable once you have appeared in the search results:
- An image inserted in your profile generates identification and makes communication more personal. Additionally, profiles with a photo receive 21 times more views and 36 times more messages.
- Updated position that clearly defines the function you perform.
- Your profile summary is a great opportunity to talk more about yourself, like a kind of mini-résumé, including your main qualities, skills and areas of knowledge. Insert the keyword chosen to appear in the LinkedIn search.
- Customize your URL and enter it on your website, blog, social networks…
- Recommend your contacts to receive more recommendations, hoping for reciprocity.
- Request contact from people in the same profession or sector as you, even if you don’t know them. In addition to creating a good network of contacts, results with direct connections appear first in the search engine.
- Be part of groups and interact in them to meet professionals in your area and establish a relationship with them.
- Create content for your LinkedIn audience, this way you will demonstrate knowledge about topics you master.
- Keep your contact information available and up to date, such as email, phone, other social networks, and website.
Do you dare to do SEO on LinkedIn?
Stop reading and start improving the visibility of your profile right now through your SEO strategy on LinkedIn. You already know the main things about how to do SEO within your profile and the key points on LinkedIn. Start using keywords and make a difference.
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