« Growing SMEs, competitive SMEs » was the motto of the ADNPymes event organized by La Neurona, a multimedia content platform for managers and professionals to grow their business and expand their relationships. The event aimed to share tools and experiences that help SMEs understand the changes and adapt to them in the best possible way. ADNPymes allows and facilitates the connection between companies with the same concerns.
ADNPymes is a project that covers 20 Spanish cities, looking for the most important sectors in each location. In each event, solutions and experiences are provided to enhance the online reputation of SMEs.
In Malaga, it was held on Thursday, March 21 at the Barceló hotel. The event began with the Finance and Strategy session opened by the CEO of La Neurona, Miguel Ángel Robles Élez-Villarroel, explaining the main challenges that SMEs must respond to to be competitive and the silent diseases they suffer in the business environment. Next, the director of Bankia‘s Andalusian SME Zone, Luis Méndez Rodríguez, proposed possible financial solutions for companies, although he cited that financing is no longer one of the main problems for SMEs, which had led banks to propose services and tools to help them make decisions. Moving on to digital issues, Manolo Quesada, head of the economic-financial area of the Carmen Thyssen museum in Malaga proposed digitalization strategies to achieve greater performance and growth from a financial perspective. Continuing with the same theme, Felipe Fernández Cantalejo, commercial director of the A3SATEL Group, presented how business systems could be standardized and simplified with a future in which electronic invoicing predominates, already mandatory in all administrations of the European Union as of April 18.
The second part of the session focused on sales and customer management. It consisted of a panel of experts, with Miguel Ángel Robles as moderator, in which they debated together with Cristóbal Parra, director of the Málaga branch of Crédito y Caución, and Luis Coll, financial director of MACRUM, about clients, the situation of the markets, ways to guarantee collection and sales with daily and exhaustive management of the SME’s treasury. Regarding the commercial process, Juan Miguel Herrero de la Iglesia, marketing and sales director of La Neurona, emphasized the four essential aspects to advance in the world of sales: attitude, focus, discipline and perseverance.
Between the sessions there was a coffee break for networking, in which event participants were able to exchange experiences and opinions with sector experts.
The third and last session of the event was aimed at the importance of people in a company. Dolores Almagro Cuesta, director of human resources at Mondat Baker, reminded the SMEs present with her presentation of the importance of talent management and the creation of committed teams in this time of digitalization. To put the final touch on ADNPymes, he quoted: “to attract talent, your SME has to be attractive.”
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