Hello! Do you feel like taking a walk through your daily life? Let’s start at the beginning.
You woke up when you heard the sound of your phone’s alarm and, after snoozing it three times, you unlocked your phone and checked to see if you had any notifications. Now, we’re going to skip the bath part. While you were having breakfast you looked at Facebook, Twitter or Instagram (or all of them) and you read some news that caught your attention.
It’s only been about twenty minutes since you got up. However, at least half of that time has been spent with an smartphone in your hand.
Technology has invaded our lives. Even our mothers are making an effort to learn how to use WhatsApp. The ways of communicating in personal routine have changed. You no longer only use the phone to talk, now you also pick up the computer to see family and friends on Skype. The most bohemian people even send a postcard by conventional mail. And the participants of the TV contests take advantage of their moment of glory to greet their people. We can start calling this: multiplatform communication.
But we don’t use all these devices just to chat. We also look for information that interests us, we work from them and we even buy endless products. In this aspect, as consumers, we have also evolved, and companies have to adapt their offering to our habits.
Adapting the data they want to communicate is becoming a difficult task for companies. If they do not evolve at the same pace as society, they fall into oblivion. However, these new technologies are also the support of corporations to reach their target audience. It helps them carry out a market and user analysis quickly.
Increasingly, we find advertising campaigns that propose a strategy similar to a game so that the consumer has to go through different platforms and in this way, obtain a gift, an offer or a discount. Or even to learn about the product. This is the case of the Mercedes Benz vehicle brand, which with its “Something is happening at Mercedes” campaign told the beginning of a story in a television spot in which it invited viewers to follow the end of the story on its website. They create intrigue and, along the way, you look at some of their latest generation car models.
In an increasingly computerized society, it is necessary for companies to adapt to its needs. That is why betting on multi-channel promotion and interaction with users has become an obligation and not an option.
We reach the end of the daily routine… what do you do? You look for a quick and easy recipe from your tablet for dinner, you put on the episode you missed yesterday of your favorite series on your laptop and you set the alarm clock on your phone to end this day and start again.
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