Suddenly you go to Twitter and see that you have fewer followers than normal. If so, don’t hold back, it doesn’t mean that your audience has stopped liking you or that they have decided to boycott you. The explanation is much simpler. The platform is currently adjusting users’ social profiles in order to detect frozen accounts or the presence of bots.
As all those who frequent this network know, there are a large number of accounts that have been created to fill content, give notoriety to a certain user, malicious use due to spam or inactivity due to the owner’s negligence. The platform is trying to address this through adjustments that range from stricter control of accounts to email confirmations in profiles.
So, don’t panic, at least for now. The number of followers may vary with a decrease of between three and eight followers in more modest accounts, while profiles with greater notoriety see a more significant change.
Multi-accounts, bots, fake profiles… are they the only targets?
Although a large part of the drop in followers will be linked to the containment of fake accounts, or malicious bots, not all of them have to do with this. Periodically, Twitter usually sends email verification messages as a means of security against possible cases of account hacking. Those profiles that have not confirmed their email, either due to laziness or inactivity, will stop counting until their owner confirms their presence.
Along with this, periodic checks are carried out on those profiles that suffer suspicious alterations in their activity. Accounts that grow exponentially quickly, or post outside of the normal activity pattern, will receive identity confirmation requests. All of this, according to the platform, is to offer better quality of service and avoid malicious use.
How the latest Twitter changes will affect you
If you use Twitter regularly, the main indicator that you will notice will be the abnormal change in the number of followers. Otherwise, there is no major visual or interaction modification that may be perceptible by users. You will likely receive new email verification requests, but this is normal within the platform’s new strategy.
Twitter, like the rest of social networks, has become a fundamental interaction space for users and brands alike. Presence in these places has become almost a sine qua non requirement as part of digital image creation. This is why the aspect of credibility has been taken care of as one of the hallmarks of the networks. This motivates the implementation of strategies such as those carried out by Twitter, and which will serve as an example to the rest of the social networks.
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