Whether you have a business or are just starting out with digital marketing, this post is going to interest you a lot. One of the main functions of online marketing is to capture leads. Don’t you know what they are? In more general terms, leads are the users that you can attract through various actions on your website. That is, names to add to the database and possible future clients. One of the most common and effective methods to inflate the database is to create a landing page.
Alanding page, or landing page in Spanish, is a simple web page with a single objective: to obtain data and new customers. Each landing page offers something very specific to the user and appears “separate” from the company website or blog. That is, it maintains the domain, but it does not have a menu and the navigation is as simple as possible, you can view the entire page almost without scrolling.
The user reaches it through an advertisement in search engines or on social networks. Therefore, normally, landing pages inform about offers, products or a series of advantages that are obtained by subscribing to a newsletter or simply by entering your data. The most effective way to get leads through them is to propose a series of benefits. In other words, you have to tell what the product is going to provide to the audience, not explain its characteristics. For example, if you want to sell a sofa, it is better to explain how comfortable and relaxed you will feel lying on it than to list the materials it is made of.
Well, once the meaning of a landing page has been clarified, we are going to explain what the main parts of its design are.
Essential elements on a landing page
1. A title
It is one of the most important parts of the page. It will be one of the elements that most determines its success. Create a catchy headline that is closely related to what you want to offer without going around too much. Something that catches the user’s attention, first, so that they enter the link and then, so that they stay and give their data. For example, ask a question or propose a direct benefit.
2. An image
Directly from the product or service. A striking image that speaks for itself and makes the user want to become a customer. In marketing in general, you always have to put yourself in the shoes of the target audience, this way it will be easier to guide any campaign on the right path. In this case, the customer is not convinced by a headline alone, he needs to see the product to trust a page with so few elements. Another good idea is to make a small video that serves as an advertisement and shows the product from all angles. Although you always have to take into account the loading time of the website, so it is necessary to optimize the photo.
3. Key text
The text is necessary, but it must also be as short as possible, it has to get to the point. The best thing is to make a list with a series of benefits and advantages that the user obtains with the product or service. You have to have a little advertising creativity and tell what the user wants to read. No technicalities or complicated phrases. Don’t describe the product either, but rather the difference between having it or not, why the customer needs it.
4. Form or call to action
They are the essential elements to meet the objective of generating leads. If the intention of the landing page is to attract new subscribers, the contact form is the best option. But be careful with putting too many fields to fill in, if you only need a name and an email address, ask for just that. The more personal information the user has to give, the sooner they will start to get bored and distrustful. On the other hand, if the intention is a direct sale, the most convenient thing is to use a call to actioncall to action which is nothing more than a button that links to the product itself or takes it to the shopping cart.
5. An offer
All of the above points are essential to design a landing page. But for this to really work, it has to offer some reward. An offer, a gift for purchasing the product or some type of personalized attention that gives the user the feeling of feeling unique, that the page is designed to satisfy their needs.
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