You know something? 83% of Spanish users use their mobile phone before their computer to connect to the Internet. This represents a fairly big change in habits, and as always, you have to adapt to the pace that society is taking. We already said in the previous entry that in a single year the number of people who regularly connect to the Internet has increased by one million. That is why it is necessary for our company to be present on the Internet. Having a website to make yourself known and to retain the loyalty of those who already know us is essential today. However, taking into account the information in the first paragraph, it is no longer enough to just have a website, but it is also necessary to adapt it for smartphones, that is, a web app.
What is a Web App?
It is nothing more than a version of a web page that can be accessed from the browser of any phone, no matter what operating system you use. The main advantage of the web app is adaptation to any device that has a mobile browser such as Chrome or Safari. The content displayed on the screen is the same as what we would see if we were on a computer, but with an optimized design so that the user can easily navigate the page and all the buttons can be operated with touch technology.
Another of its strong points is that it does not take up space in the phone’s memory, since it is not necessary for us to download anything from the Stores, it is free for users. There is no need for updates either, because the latest version of the website will always appear. And, furthermore, the device’s resource consumption is minimal, since it is not a native app. (link with the Mobile Applications button)
A native app?
Yes. They are the ones that we need to download from the App Store or from Google Play, such as WhatsApp. These types of applications have some more advantages than web apps. They allow notifications to be displayed on the mobile phone, so attractive messages or promotions can be launched through them and attract the user’s attention (once they have it installed on their terminal, of course). They can work without being connected to the Internet and access device features such as photo gallery or location without having to leave the device.
And which one should we choose for our company?
Both! A web app is always necessary if you have a web page. And the native app can be a great ally to process customer orders or even to energize the activity by adding games or contests, in this way the user will feel more connected to our brand. Both the pros and cons of the two options complement each other. Therefore, for anyone to connect with us, the best thing is a combination of both.
More related articles
This post is also available in: