One of the most important keys when creating a communication or marketing strategy (whether online or traditional) is knowing your target audience: knowing what they do, what their tastes and concerns are, who or what they like to interact with. Therefore, if what you want is to get closer to a young audience that understands technology and fights for their aspirations, you have to read this post, because we are going to introduce you to Generation Z.
Millennials have stood out for being a generation that made it easy for marketing professionals; they already have a certain weakness for shopping, especially online. They are young people up to 35 years old who are very active on the Internet and who love to always have the latest in technology, fashion, and anything that is new. But the millennials have been growing and a new generation has emerged, those they call technological natives, those who were born with the tablet under their arm, those who saw the world for the first time between 1995 and 2010.
Mom, I want to be self-employed
Members of Generation Z form a group of about 2 billion people in the world and it is estimated that 2% are already of working age. They were born and lived with the deep economic crisis and this has made them develop a critical vision. This fact has also affected the way they see money, they prefer to spend it on enjoying the moment rather than buying things. And as for their future, these young peoplecare more about professional development than financial stability (they want to be self-employed), they don’t mind changing cities and believe that conciliation between personal and professional life is essential.
The world is better green
If we talk about the social aspect, the “Z” aremore aware of ecological, health and economic problems, which is why they are more worried than their older brothers. They are more realistic and know more about technology, they do not distinguish between what is real and what is virtual because they understand everything as a whole and they know that what they do or say can influence the perception that others have of them, whether through a screen or face to face.
Don’t touch my tablet I know myself
Regarding their content preferences, this generation is hooked on YouTube and their favorite stars are youtubers, not those from Hollywood. They prefer images over text and are more creative, they like creating content more than receiving and sharing it. In addition, they are young multi-device, since they can simultaneously manage up to five devices connected to the network. They are so attached to technology that more than half of users between the ages of 14 and 17 today use technologies such as Siri, Cortana; That is, trust chatbots as personal assistants. This may be the reason why their attention span is diminished compared to millennials.
Now that you know how “Generation Z” behaves, you have the basic clues to channel a strategy aimed at them. Don’t forget to teach them highly visual content that adapts to all devices and has a background of ethical and ecological values. As they are more active users, propose challenges that make them feel fulfilled. With all this, you have a complete recipe for new consumers to come to you.
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