Jul 13, 2017 | new technologies, Online marketing
When we talk about new technologies applied to marketing strategies, most people think of large companies with large teams of advertising specialists. However, there are technologies such as geolocation that are much more useful for SMEs than for large multinationals....
Jul 11, 2017 | new technologies, Online marketing, Virtual and Augmented Reality
In recent years, we have witnessed a technological change that has not left anyone indifferent. We have been slowly saying goodbye to the analog world to make way for the cybernetic universe. In a time when we live glued to the smartphone, the Internet era has had a...
Jun 13, 2017 | new technologies, Social media
On April 23, 2005, one of the founders of YouTube uploaded the first video that is known on said website. Twelve years later, this platform has become the largest audiovisual content giant of the Internet era. To get an idea of the relevance of content generation when...
May 22, 2017 | Online marketing, Social media, Virtual and Augmented Reality
It has always been said that a picture is worth a thousand words. In the case of digital marketing and social networks, this statement is almost a commandment. The excess of information that we find on the Internet causes users to pay less attention to long texts....
Mar 28, 2017 | new technologies
There has been talk for a long time about smart homes with all kinds of objects with remote control. Even devices with “autonomy” that know what they have to do without a human telling them to do so. But the Internet of Things (IoT) goes further. Imagine that your...
Mar 23, 2017 | new technologies
Do you know Siri? And Cortana? Have you used Google Now? If your answer is yes to at least one of these questions, then you are already familiar with artificial intelligence, specifically with “virtual assistants”, more technically called Chatbots. What is a chatbot?...
Feb 10, 2017 | new technologies, Online marketing
According to the RAE, playing is “doing something with joy in order to entertain yourself, have fun or develop certain abilities.” Sounds good, right? You can make a game about practically anything, so marketing and advertising cannot miss that opportunity to...
Jan 12, 2017 | new technologies, QR Marketing
Surely, on several occasions, you have seen a small square full of black and white geometric shapes stuck on a container or on a label. You probably also know that it can be scanned with a mobile phone, that it directs you to a website and that it is called QR code....
