Jul 20, 2017 | Online marketing
A good website is a fundamental piece in your company’s marketing. Regardless of whether your business is offline, online or you use both channels to make sales. A good web design that combines originality and functionality will help you increase sales. In...
Jul 13, 2017 | new technologies, Online marketing
When we talk about new technologies applied to marketing strategies, most people think of large companies with large teams of advertising specialists. However, there are technologies such as geolocation that are much more useful for SMEs than for large multinationals....
Jul 11, 2017 | new technologies, Online marketing, Virtual and Augmented Reality
In recent years, we have witnessed a technological change that has not left anyone indifferent. We have been slowly saying goodbye to the analog world to make way for the cybernetic universe. In a time when we live glued to the smartphone, the Internet era has had a...
Jul 6, 2017 | Online marketing, Social media
Any brand that wants to increase its sales must have a defined content strategy that involves knowing who its target audience is and what they are interested in knowing or solving. This way, it will be easier to connect with them and offer them what they want. And...
Jun 29, 2017 | Online marketing
Consumers no longer just purchase an item solely for its benefits. There is so much competition in the market that they find the same type of product without much complication. That’s why experience marketing is so important. What is experience marketing?...
Jun 27, 2017 | Apps, Online marketing
In recent years we have witnessed commercial saturation where we find countless brands that offer similar products. From this great offer that we can find in the market arises the need for companies to differentiate themselves. This is, without a doubt, one of the...
Jun 22, 2017 | Online marketing
The consumer profile is changing. New technologies and the information age have made the customer become more expert and demanding. Therefore, they are more interested in content, looking for information and quality. Traditional advertising no longer works for the...
Jun 20, 2017 | Online marketing
Companies need a website that is unique, an innovative space with an attractive design for its users, which invites them to browse. A good presence on the Internet currently depends enormously on the use of marketing and creative design. Although creativity has no...
Jun 15, 2017 | Online marketing
Without a doubt, the tourism sector was one of the first affected by the emergence of digital marketing and the new Internet of Things technologies. The way travel consumers began to act completely changed the lives of travel agencies. Many of them closed due to not...
Jun 6, 2017 | Online marketing
There are a number of advantages for a company that decides to organize events, but it must carefully choose when to do it, for what type of audience and for what reason. Because every event is held to highlight a brand, but if the previous variables are poorly...
