SMEs also need a marketing strategy

SMEs also need a marketing strategy

When talking about marketing or communication strategies, it seems that the message is always directed at large companies and multinationals that “can afford” that type of business. It is quite a mistake to think like that. Both large and small and medium-sized...
The advantages of having a corporate blog

The advantages of having a corporate blog

We already know that today not being present on the Internet is the same as not existing. For this reason, companies no longer have any doubts about creating a website that acts as a sales showcase. A few years ago just by showing your products you could be successful...
When communication becomes a game

When communication becomes a game

According to the RAE, playing is “doing something with joy in order to entertain yourself, have fun or develop certain abilities.” Sounds good, right? You can make a game about practically anything, so marketing and advertising cannot miss that opportunity to...
Why SEO is important for your company

Why SEO is important for your company

You have probably heard or read the acronym SEO, but… Do you know what it means? If the answer is not entirely yes, keep reading. SEO is the acronym in English for Search Engine Optimization, which in Spanish would be translated as search engine optimization. That is,...
The daily routine has become multi-device

The daily routine has become multi-device

Hello! Do you feel like taking a walk through your daily life? Let’s start at the beginning. You woke up when you heard the sound of your phone’s alarm and, after snoozing it three times, you unlocked your phone and checked to see if you had any...