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DemoDay: Innovation and creativity from the hand of the Digital Pole startups

DemoDay: Innovation and creativity from the hand of the Digital Pole startups

Oct 5, 2018 | new technologies, Virtual and Augmented Reality

Innovation, creativity and talent have been the hallmarks of the last DemoDay Bund day, held at the Digital Content Hub in Malaga. The event, whose protagonists have been some of the startups that this institution hosts, has been full of innovative projects focused on...
The VR Observatory opens its doors for another year in Malaga

The VR Observatory opens its doors for another year in Malaga

Jul 18, 2018 | new technologies, Virtual and Augmented Reality

The second edition of the VR Observatory has opened its doors, starting this morning, at the Polo Digital facilities in Malaga. The day, which will last on July 18 and 19, began with the speech of the Malaga councilor, Francisco de la Torre, who placed emphasis on the...
Mixed Reality: what it is and how it works

Mixed Reality: what it is and how it works

Oct 11, 2017 | new technologies, Virtual and Augmented Reality

Virtual and augmented reality have been two of the great technological advances in recent years. For now, the video game sector is the one that is making the most of these two technologies. However, they are increasingly making their way into advertising and marketing...
Success stories of brands that use Augmented Reality

Success stories of brands that use Augmented Reality

Oct 3, 2017 | Virtual and Augmented Reality

Virtual reality and augmented reality have been leading the trend charts for several years, and continue to do so. Above all, it has been virtual reality that has been acquiring greater prominence when it comes to highlighting its potential for brands. It is a very...
Discover the benefits of augmented reality for your company

Discover the benefits of augmented reality for your company

Aug 24, 2017 | new technologies, Virtual and Augmented Reality

In recent years, technology has evolved exponentially. New tools, algorithms and specialized software that are increasingly more sophisticated and complex, as is the case with augmented reality, offer us solutions to everyday problems. Likewise, new information and...
Virtual reality and digital marketing, the future of advertising

Virtual reality and digital marketing, the future of advertising

Jul 11, 2017 | new technologies, Online marketing, Virtual and Augmented Reality

In recent years, we have witnessed a technological change that has not left anyone indifferent. We have been slowly saying goodbye to the analog world to make way for the cybernetic universe. In a time when we live glued to the smartphone, the Internet era has had a...
The power of videos in digital marketing

The power of videos in digital marketing

May 22, 2017 | Online marketing, Social media, Virtual and Augmented Reality

It has always been said that a picture is worth a thousand words. In the case of digital marketing and social networks, this statement is almost a commandment. The excess of information that we find on the Internet causes users to pay less attention to long texts....
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