LinkedIn allows you to surround yourself with professionals in your sector, but to be successful it is necessary to avoid making some mistakes when it comes to this social network. In this way, LinkedIn will give you all its advantages and you will be able to connect with the people you are interested in.
LinkedIn is a social network with a broad and diverse target audience, a communication channel and a place to stay up to date with the latest news in your sector to grow professionally.
Therefore, we bring you the most frequent mistakes that users usually make on this platform, and which, therefore, are the subject of professional and personal frustration related to the brand.
1. Add merits that are not yours
LinkedIn gives you accessibility and visibility to many people, so it is your responsibility to communicate your potential position and achievements to recruiters, but you have to do it in an honest and specific way, otherwise it could affect your reputation.
In addition, it is very important to detail the start and end date of the position. You also have to remember that, although it is tempting to give yourself a promotion, it is advisable that your job positions respond to the functions you have performed, because companies may see this action as dubious and your selection possibilities will be reduced.
2. Image not included
Profiles without a photo create distrust. Not just any photo will do, it has to be an appropriate one. Include a current and professional image in which you come out smiling, not a party one or the ones you upload to other more personal social networks.
Many recruiters care about the candidates’ image, so if you don’t upload a photo you will give the impression that you have a fake profile or that you don’t use LinkedIn, and they will automatically discard you.
3. Little use of LinkedIn groups
Groups make it easier to find people from the same sector and with the same professional interests. It is a very beneficial tool for recruiters, so it is advisable that you be part of LinkedIn groups that are related to your career.
In addition, it is an excellent possibility to stay current in your sector and to contact new users, something very important to create your social network. This networking network will make your profile go far, in this way you will offer facilities for people to get to know you.
4. Non-personalized invitations
Trying to contact someone is also a very important point on LinkedIn. This social network allows you to send a predetermined message, but be careful! It is better that it is always a text prepared by you, that is, personalized.
This will be interpreted as time and dedication towards that user you want to contact. You can make two or three templates of about 40 words and depending on the person, send one or the other, making small changes. With effort you can build a good network of relationships. A piece of advice, don’t be persistent.
5. Pay attention to the recommendations
A recommendation on LinkedIn works when it comes from a superior or client, therefore, suggestions from a user who is a friend of yours or a colleague of the same rank are not as credible for recruiters.
When building your personal brand it is important that they specifically recommend you and write about your skills and attitudes at work, this will give credibility and confidence to your profile, and people will positively value your position.
Have you made any of these mistakes? Establishing and consolidating your authority on LinkedIn is an arduous task, but if you pay attention to these mistakes you will catch the attention of other users and it will help inspire you to start building your personal brand and your professional network.
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