In these times, it has already become quite clear that companies must have a presence on mobile phones, either by adapting web content, or with a web app. But taking into account that, in Spain alone, the number of active app users amounts to almost 30 million and that 3.8 million applications are downloaded daily… The truth is that it may be time to consider whether our business would benefit if we included it in the stores.
Generating more sales, attracting new customers or improving the brand image are usually the main objectives to be achieved when developing a mobile application. These are benefits that are also achieved with a good web marketing strategy, but an app brings with it advantages that a page on the Internet cannot compete with.
1. Immediate availability
To consult a website, it is usually much more comfortable to do so from a computer, since the screen is larger and the design and information is better distributed. However, society changes, and one of the most widespread habits today is living with a cell phone in hand. Therefore, if our business has an application with a design designed for smartphones and that has shorter loading times than the web, the user will prefer to connect with us via mobile. In addition, it is more accessible and can be consulted at any time, any day and anywhere.
2. Capture customers and retain them
We know that we have competition and that our clients can go with them if we don’t offer them something better. Therefore, betting on technology, approach and connectivity will always differentiate us. With an application, communication is even more direct, the consumer has a space saved exclusively for us on their mobile phone. If your experience with our brand is complete, you will recommend us to your acquaintances and will be loyal to us.
On the other hand, if we manage to build customer loyalty, trust in our company will grow, and that will attract new users who are interested in our products and services.
3. Technology is our friend
The downloads of our application will generate a good amount of interesting data. Names, emails and telephone numbers that we can include directly in our database. We also have the advantage of being able to send push notifications so that the user does not forget that we are there, and take advantage of this way to promote personalized offers and suggestions. And if the client gives us permission to access phone functionalities such as location, the range of communication possibilities multiplies considerably.
4. Reach higher in search engines
We actually rank higher on Google. The Internet giant includes applications from the Play Store and iTunes in the results of search queries. What this means is that, in addition to our website appearing, users can also see that we have an app and download it. Apps have their own SEO (ASO, App Store Optimization), so if the website and the application are linked, the traffic of both will increase.
5. We like to buy in the App
Those who dedicate their website to selling their products should not think for a second that the best way to improve sales is to develop an app. E-commerce has a brother: m-commerce, or in other words, mobile purchases. In Spain, 6 out of every 10 consumers have purchased using their smartphone. But that’s not all, because most prefer to do it from an app, since they consider the process to be more comfortable and faster. They also opt more for the application when they find discounts and promotions.
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