As we have seen previously in our blog, new communication channels are now part of consumer habits and trends, and it is through these media, such as social networks, where companies have tools that allow them to improve their relationships with users. In this way, it is easier to modify the public’s perception of brands through more direct and personal links and permanent communication. Therefore, it is essential that companies and brands listen to what Internet users say about them.
One of the free tools that allows you to know what is being said about a brand on social networks is Socialmention, a web tool specialized in searching and analyzing online content published by users (blogs, social networks and web pages) in real time.
In addition, it has a double function:
- Measure the influence of a brand.
- Analyze the influence of the competition.
How Socialmention works and its results
When searching for a brand on Socialmention you can select which specific platforms you want the search engine to act on, although by default the search will be carried out on all of them. After this and clicking on search, the results are presented in English, based on five main parameters:
- Mentions (in number): shows the number of positive, negative and neutral mentions of the brand.
- Sentiment: shows the ratio between positive and negative mentions.
- Strength or Strength (in percentage): represents the probability that the brand is being talked about on social networks in the last 24 hours.
- Passion or Passion (in percentage): represents the probability that people who talk about the brand will do so again, analyzing the frequency of mentions by the same authors.
- Reach or Reach (in percentage): shows the range of influence of the brand, which is obtained by dividing the number of unique authors by the total number of mentions.
It also offers other types of very useful information for your company, such as the following:
- Average time per mention or time avg. per mention (in minutes, hours and days).
- When was the last mention or last mention.
- Number of unique authors or unique authors.
- Number of retweets.
- Keywords or Top Keywords: shows the words that have the most impact and with which your brand has been mentioned.
- Best Users or Top Users: shows the users who mention you the most.
- Top Hashtags: shows the hashtags that are most present when your brand is mentioned.
- Sources or Sources: shows the main sources where your brand is mentioned.
In addition, it presents you with a list of all the mentions that have been found of your brand on social networks, which you can sort by date or source, and filter so that only those from the last month, week, day, time or all appear.
Benefits of using Socialmention for your business
With all these results that the Socialmention tool offers you, you will be able to carry out an analysis of the information obtained, which will allow you to carry out key actions for your digital marketing strategy, such as:
- Use the keywords shown to increase traffic.
- Connect with top users to generate influence.
- Monitor negative mentions – very useful to prevent online reputation crises.
- Maintain the sources that generate the most traffic and reinforce the others.
Other web analysis tools
If, despite all the information that Socialmention provides about the influence of your brand, you are still missing some more functionality, there are other more complete paid web analysis tools, such as Radian6 or Social Studio, whose reporting tool is very useful if what you want is a detailed analysis of the data collected.
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