One of the most frequently asked questions among people when sharing content is knowing when to do it. And it’s not just enough to be creative with the content, but also to share it at times when your audience is active. Each social network has its own. We will talk about Instagram.
In order to measure the level of interaction with your followers, we need an external tool to help us with this data on the best publication time. Metricool is a perfect application for this case.
We must access our Metricool account from the website. We see that there are three tabs: Evolution, in which we can see the statistics of the growth of the social network or website and its engagement; real time, in which we will see the real-time statistics of our website or buy the Twitter account with that of the competition; and planning from which we can schedule our Facebook, Twitter or LinkedIn posts and add an alarm to notify us that we have to post on Instagram.
The last tab is the one that interests us. We will access it and at the bottom we will find the section called Best times in. We will select the Instagram icon, the background will be changed to pink. Dark pink tones are the hours when your profile works best, light pink is the hours when it works the least.
BEST TIME TO POST FROM YOUR COMPANY PROFILE
Like Facebook, this social network provides us with statistics. This way we can observe the best hours that your profile has to publish content.
We will find this section by searching at the top right. We click on the icon with five vertical lines. We will appear in the statistics panel where we will have: activity, content and audience.
We will access the public section and find a graph with the name followers. Here we will have the information about what is our best day to publish and at what time (the graph can be changed so that we can observe the different days or times.)
This post is also available in: