Twitter for businesses: how to get visibility and interaction

Feb 23, 2018 | Social media | 0 comments

twitter para empresas
(Ninguna valoración todavía)

In any digital marketing strategy it is essential to have a section exclusively for social networks. In recent years, these platforms have managed to keep millions of users from around the world hooked on a daily basis. For brands it is a golden opportunity to reach their consumers. The most used networks currently are Facebook, YouTube, Instagram and Twitter. On this occasion, we are going to talk about Twitter for companies and how to get the most out of it.

Due to its wide variety of audiences and its high power of interaction with the audience, Twitter is one of the most useful social networks in a social media marketing strategy. In Spain, its community is made up of more than four million people who comment minute by minute on the most current topics. Twitter is very easy to use, since posts cannot contain more than 280 characters in which you can enter text, an image, gif and video. And, of course, one of the most characteristic things of the network: the hashtags.

Advantages of Twitter for businesses:

1. Create community.

Twitter users are quite active, so interaction with your audience is very important. The more you are noticed among your followers and the closer the brand appears, the more trust and credibility it will have. This translates into the creation of a community that follows the company because it is interested in its content and shares it.

2. Visibility and positioning.

The father of all search engines (Google) positions social media profiles at the top. So being present on Twitter is a guarantee for positioning. In addition to positioning the link to your own profile, include the most relevant tweets with the brand’s keywords in the first positions.

3. Stay informed.

In the little bird network you can create lists with the profiles that interest you the most to stay up to date with everything they publish. This is good to, for example, observe the most direct competition or to stay informed of everything related to the company’s sector.

4. The #hashtags

Hashtags or labels are very useful when you know how to make good use of them. It is interesting to create a specific hashtag for each topic that the brand usually talks about. In this way, you can more easily follow the impact of the tweets and the conversations that are generated thanks to them.

Different uses of Twitter for companies

Twitter can be used in different ways depending on the content you decide to publish. However, none of them are exclusive, so the best strategy would be to generate varied content. It is a way to achieve several objectives at the same time and please different types of audiences.

1. Customer Service

This social media is perfect for developing free, no-wait customer service. Corporate profile administrators can access Twitter at any time and from anywhere via a mobile device and clarify customer questions.

2. Promotion

Most brands take advantage of their Twitter profile to advertise their products and services. It is a good channel to promote yourself, since the social network community is very large and with a single retweet the audience reached is greatly expanded. But if you want to reach a higher number of users, the best option is to run a paid advertising campaign on Twitter Ads.

3. Branding

One of the objectives of creating corporate profiles on social networks is to promote the brand image. On Twitter you can establish a closer and more direct relationship with the consumer so that they identify with the brand.

Tips for creating a community on Twitter

– The first impression counts a lot. That is why it is essential to complete all the profile information correctly. The cover photo should identify the company’s activity and the profile photo should ideally show the brand logo.

– Users have the ability to search for profiles and content through words and hashtags. That is the main reason why you have to use the keywords that best define the company in the presentation biography.

– The only thing that will make the community grow is the content. Creativity and information are the key to attracting audiences, so posting quality tweets is essential. And we must not forget the use of hashtags, which will increase visibility.

– The interaction keeps the profile alive. Responding to comments, liking followers’ tweets, retweeting relevant content and following people and companies fills the profile with movement, gaining loyalty and new followers.

– Establishing relationships with influencers related to the brand’s sector is one of the best ways to increase the community.

Successful corporate Twitter profiles

Sometimes theory doesn’t sink in until you see some practical examples. Big brands are almost guaranteed success just with their name. However, small and medium-sized businesses also achieve high visibility on Twitter. Social networks are useful for everyone, so it is also common to see profiles of public institutions. Let’s see how each of these types of profiles manages to connect with their audience.

Profile of the National Police

They use humor and friendly language to remind compliance with the rules and suggest good safety practices.

Home Therapy Profile

A small company that is dedicated to selling furniture and decoration. He uploads the content of his blog to Twitter with practical information for his followers. They also generate their own images, which generates an impression of professionalism.

Netflix Spain profile

The most famous on-demand audiovisual content platform today. Share the opinion of your followers to build trust and take the opportunity to promote the movie or series the follower is talking about.

Did you like this article? Rate it!

(Ninguna valoración todavía)

More related articles

This post is also available in: Español Français Русский Italiano

Submit a Comment