The social network that Microsoft owns is constantly growing year after year. This professional platform operates with a network of 630 million users in more than 200 countries and territories, as it makes known through its website. It is our country, there are more than 11 million profiles that are subscribed to this medium. But, surely at first all users have questioned what the main function of this platform is. In this article we want to dispel some myths behind LinkedIn.
Myth No. 1: LinkedIn is only for job searching
Error! LinkedIn was born three years ago as a tool to promote the search for recruiters and jobs, but over the years this network has evolved. Currently, this platform has many more functionalities than job search. In reality, no social network is going to directly get you a job, that is something that takes time and that you have to find, but through LinkedIn you can discover who is behind a job offer or what types of companies operate in the sector.
It will be a fairly extensive job that requires internal and external attention to the platform, as well as dedication time. A rigorous mission that will help you establish relationships with other users and interact, find potential clients or partners and offer original content to your audience. And now, is it only useful for looking for work?
Myth No. 2: On LinkedIn you just have to fill out a profile
Just because your profile is on this platform does not assure you anything. It is a very common mistake to think that with two lines you can create your personal brand. LinkedIn is a network with a lot of potential and tools that can make you visible. Other users and recruiters have to know your interests and experiences, but you also have to generate activity to have visibility and differentiate yourself from the rest.
The larger your network of contacts and the more feedback you provide, the more job opportunities you may receive. If you can, I advise you to include LinkedIn in your daily routine.
Myth No. 3: LinkedIn does not give results
“If you are looking for different results, don’t always do the same thing”, that is, differentiate yourself. There are users who do not invest as much time on LinkedIn as on other social networks, but it really does not depend so much on the time you spend on this platform, but rather on whether what you do is profitable.
A very important point for you to be successful is that you must work on your credibility and create personalized relationships. It is not only enough to spend energy building your network, but also for other users to find values in you to want to connect with.
Currently, finding a job is becoming a long-distance race, which is why it is advisable that you be actively on LinkedIn. You have to have your profile constantly updated, in addition to clarifying your strategy and action plan. Then, it’s all a matter of working very hard.
Myth No. 4: On LinkedIn, the more contacts, the more opportunities
Are you one of those who accepts all invitations? This is a very common mistake among LinkedIn users. You have to remember that quality is not quantity, that is, when you receive invitations there is not necessarily a deep interest in your profile or page. Connections can be interesting, but they won’t always be satisfying.
You have to find valuable contacts who really value you, since their connections will generate productive and beneficial results. If the contacts you have do not help you achieve your goals, perhaps it is time to do a good cleaning, and if you have few contacts it is important that you remember to add those that contribute to you.
Myth No. 5: LinkedIn works like a traditional job portal
For many, the job search is part of their daily lives and they have a certain way of carrying out this goal, but on LinkedIn things are different. People who are in this situation miss out on all the tools that this network offers, perhaps it is because they have the traditional search in mind that only manages to create frustrating results.
Your strategy should not only be based on filling out your profile or searching for opportunities in the search engine. It is much more than that, you can add files that show your capabilities or you can generate content to make users think.
Also, another common mistake is sending invitations to recruiters or Human Resources (HR) professionals. Surely these people receive thousands of resumes a day and may not even see yours or simply reject it because they are not interested in this type of spam.
And now that you know that these myths are not true, you can go and improve your LinkedIn account, but remember to choose quality and value for all the strategies and objectives you propose. Make the most of this platform and possibly job opportunities will arrive in your inbox.
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