As we have seen previously in our blog, new communication channels are already part of consumer habits and trends, and it is through these digital media where companies have tools that allow them to improve their relationships with users. In this way, it is easier to modify the public’s perception of brands through more direct and personal links and permanent communication. Therefore, it is essential that companies and brands listen to what Internet users say about them.
And knowing the results or effects that our actions are having on the digital level is vitally important when carrying out a good communication strategy, as well as having correct monitoring. There are a large number of tools that will allow us to monitor our social networks and know and evaluate what users are saying on them about our brand in order to act quickly in order to determine the type of discourse that is being said about us and avoid future crises.
As we have already seen in our previous posts, some of the free tools intended for listening to and monitoring social networks, very useful to include in your digital marketing strategies, are Socialmention or those offered by Google (Google Analytics, Google Trends and Google Alerts). Today we bring you another social media management and scheduling tool, although in this case it is a paid tool: Hootsuite.
What is Hootsuite
Hootsuite is a web and mobile platform for search, programming, management and analysis of social networks, aimed at improving the effectiveness of content on social networks. Its functionalities include interacting, listening, analyzing and providing security on the main social networks (Facebook, Twitter, LinkedIn, GooglePlus, Instagram, YouTube and Foursquare), as well as performing advanced reports with integration of Google Analytics and Facebook Insights.
Hootsuite boosts your digital marketing strategy by growing a more engaged audience thanks to its publishing solutions, monitor mentions of your brand, company, products and competitors, and measure the impact of your social media campaigns with its detailed reports. Additionally, monitor spikes in activity through automatic alerts and plan crisis response drills.
It has several plans depending on the needs and characteristics of the clients, who have a free one-month trial:
- Free: for people, 1 user, 3 social profiles
- Professional: for businessmen, 1 user, 10 social profiles, €25/month
- Team: for small teams, 3 users, 20 social profiles, €109/month
- Company: for small businesses, 5 users, 35 social profiles, €599/month
- Enterprise: for large teams and organizations, customized solutions and pricing
Hootsuite Core Features
- Scheduling: Schedule posts on various social networks, segmenting your messages by location or demographic profile so that they are published at the best time.
- Monitoring: Monitor to find and filter social conversations by keyword, hashtag and location to hear what people are saying about your brand, competition and sector.
- Content curation: Create content and manage it with tags, search engine and usage statistics within the platform.
- Analysis: analyze and create social media reports, evaluating the impact of your social media campaigns with personalized reports.
- Team management for social media administration.
- Security: provides security, since social networks are accessed from the platform without having to share passwords with staff.
- Boosting: Boost your high-performing content by making organic and paid content work together.
Advantages of using Hootsuite in your business
- Manage multiple social profiles from one place
- Be able to access from the web or from your mobile
- Find potential clients and strengthen the relationship with those you already have
- Integrate with external applications
- Be updated on the information that interests you
- Shorten links
- Generate personalized reports from your social networks
- Publish and schedule quickly thanks to the Hootlet extension
- Monitor the actions of the competition or the sector
- Have secure social media accounts, without having to share passwords with staff
- Know shortened link statistics
- Be able to integrate and work with other applications from the platform
- Available in 8 languages
- Customer service and technical support
- Free courses and certifications
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