COMUNICAGENIA’S BLOG
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Are you an entrepreneur? Do you have an SME and don’t know how to increase your audience?
In Comunicagenia’s blog you can find updated information about marketing strategies, social networks and, above all, the use of new technologies for companies.
If you like what you read, but you can’t do it on your own, count on our team! We will help you develop your ideas.
The power of experience marketing
Consumers no longer just purchase an item solely for its benefits. There is so much competition in the market that they find the same type of product without much complication. That's why experience marketing is so important. What is experience marketing? Compared to...
Improve your company’s marketing strategy by launching an App
In recent years we have witnessed commercial saturation where we find countless brands that offer similar products. From this great offer that we can find in the market arises the need for companies to differentiate themselves. This is, without a doubt, one of the...
Consumers like content marketing
The consumer profile is changing. New technologies and the information age have made the customer become more expert and demanding. Therefore, they are more interested in content, looking for information and quality. Traditional advertising no longer works for the...
Improve your brand image with creative web design
Companies need a website that is unique, an innovative space with an attractive design for its users, which invites them to browse. A good presence on the Internet currently depends enormously on the use of marketing and creative design. Although creativity has no...
The evolution of digital marketing in tourism
Without a doubt, the tourism sector was one of the first affected by the emergence of digital marketing and the new Internet of Things technologies. The way travel consumers began to act completely changed the lives of travel agencies. Many of them closed due to not...
Get the most out of YouTube for your company
On April 23, 2005, one of the founders of YouTube uploaded the first video that is known on said website. Twelve years later, this platform has become the largest audiovisual content giant of the Internet era. To get an idea of the relevance of content generation when...
An app as a means to build customer loyalty
Having more customers is the main objective of any business. Every new business arouses interest that mobilizes potential clientele. That is the first opportunity for the future, but it is not enough. The key is not only to attract, but, above all, to retain customer...
Organizing events can be very good for your company
There are a number of advantages for a company that decides to organize events, but it must carefully choose when to do it, for what type of audience and for what reason. Because every event is held to highlight a brand, but if the previous variables are poorly...
Four Spanish companies that became giants thanks to their App
In a previous post we talked about the advantages that having a mobile application means for any business. Well, so that those words are not forgotten and are well recorded in your memory, we are going to tell you 4 real cases of companies that grew thanks to...
The power of videos in digital marketing
It has always been said that a picture is worth a thousand words. In the case of digital marketing and social networks, this statement is almost a commandment. The excess of information that we find on the Internet causes users to pay less attention to long texts....
What content goes viral best on each social network?
¿Sabéis que España es uno de los lugares donde más se usan las redes sociales? El 86% de la población activa en Internet está enganchada a estos canales de interacción. Con este dato, como empresa es prácticamente obligatorio currarse las publicaciones que se hacen en...
It is the best time to sell through an App
E-commerce in Spain is growing more and more. And not only that, users are gradually preferring to use their mobile phone or tablet instead of their computer to make online purchases. This represents a change in the way brands sell, since they have to adapt to the...
SMEs also need a marketing strategy
When talking about marketing or communication strategies, it seems that the message is always directed at large companies and multinationals that “can afford” that type of business. It is quite a mistake to think like that. Both large and small and medium-sized...
Having an App is synonymous with being a good brand
In these times, it has already become quite clear that companies must have a presence on mobile phones, either by adapting web content, or with a web app. But taking into account that, in Spain alone, the number of active app users amounts to almost 30 million and...
Meet “Generation Z”, the little brothers of millennials
One of the most important keys when creating a communication or marketing strategy (whether online or traditional) is knowing your target audience: knowing what they do, what their tastes and concerns are, who or what they like to interact with. Therefore, if what...
We promote a #CityOfMuseums
ComunicaGenia has been the company in charge of the online promotion of the new brand "Málaga City of Museums. Where art lives" which has been presented at the Gran Hotel Miramar together with representatives of the main tourist institutions. To achieve this, a...
Absolute interactivity comes with the Internet of Things
There has been talk for a long time about smart homes with all kinds of objects with remote control. Even devices with “autonomy” that know what they have to do without a human telling them to do so. But the Internet of Things (IoT) goes further. Imagine that your...
Chatbots: the new customer service ‘staff’
Do you know Siri? And Cortana? Have you used Google Now? If your answer is yes to at least one of these questions, then you are already familiar with artificial intelligence, specifically with “virtual assistants”, more technically called Chatbots. What is a chatbot?...
The advantages of having a corporate blog
We already know that today not being present on the Internet is the same as not existing. For this reason, companies no longer have any doubts about creating a website that acts as a sales showcase. A few years ago just by showing your products you could be successful...
Social networks are a sales springboard
Social networks are barely a decade old and, despite their youth, they have managed to establish themselves in the lives of almost a third of the world's population. Taking this information into account, it is impossible not to think that having a presence as a...
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