Social networks are barely a decade old and, despite their youth, they have managed to establish themselves in the lives of almost a third of the world’s population. Taking this information into account, it is impossible not to think that having a presence as a company within them is essential today. Being on these platforms has a series of advantages that cannot be missed, so let’s see some of them.
Social Networks mark the company’s attitude
Social networks are the perfect setting to make our brand more visible. Word of mouth has always worked well, but on networks this transmission of information between users is even faster. Therefore, if we correctly manage our online accounts, the company’s reputation will improve. This is not achieved in any other way than by constantly maintaining profiles, creating engaging content (not bombarding with advertising) and, above all, interacting with our followers.
And the latter, interaction, is one of the strongest points of our presence on these platforms. By communicating with our audience we manage to establish a bond almost of friendship. The relationship between the brand and the client (or potential client) is much closer and trust is generated. This personalized attention makes the customer feel heard and will increase the possibility that they prefer to buy our products over those of the competition, becoming loyal consumers. In fact, almost half of the people who have open profiles on some social network say that they have at some point decided to buy something because they have seen it on Facebook, Twitter or Instagram.
A window to meet the public
Social media is an immense source of information. The most valuable is the opinion of the users, who will set the guidelines for preparing new campaigns that satisfy their needs. This will help when launching new products and services and, above all, knowing how we have to communicate with our audience. In addition, we stay informed of all the news related to our sector and something very important: we know what our competition is doing. In short, on social networks we find extensive market research, you just have to know well what to look at and when to do it.
Another advantage of these platforms is the injection of traffic into our website. It is true that working with SEO and SEM is the main source of visits to our site, specifically, half come from search engines. However, if we carry out a good communication and promotion task on our social networks, it is very likely that the traffic of our website will increase.
Which networks should I be on?
It is essential to be present on social networks, but it is even more important to know which ones our target audience is. Sometimes it is better to focus on one or two platforms than to be on all of them without getting results. So, let’s see which profiles frequent each network the most.
If our company is dedicated to the female sector, it is best to focus on networks whose content is more visual (Facebook, Instagram, Pinterest). On the contrary, men are more active on YouTube or LinkedIn. And if we focus our products on a specific age group, it is good to know that the average age of Facebook users is between 20 and 30 years old, just like on Twitter or LinkedIn. While on Instagram and YouTube the figure drops considerably.
There are a lot of advantages that can turn into the complete opposite if a good campaign is not carried out. Many companies, especially SMEs, entrust the management of their social networks to someone they trust and who knows how to manage them. However, today most of the population knows how these media are used, but on a personal level. In the case of corporate profiles, it is best to entrust the task to a communications and online marketing professional.
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